LEVEL 2 Listening Test | Group 1

7 minutes
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Transcript

Consumer behavior is how individual customers, groups or organizations select by use and dispose ideas, goods and services to satisfy their needs and wants. consumer behavior is how individual customers, groups or organizations select, buy, use and dispose ideas, goods and services to satisfy their needs and want A business plan is a written document that describes a business's future objectives, and detailed strategies for achieving them. A business plan is a written document that describes a business's future objectives, and detailed strategies for achieving them. A behavior pattern is a recurrent way of acting by an individual or group toward a given object or in a given situation. A behavior pattern is a recurrent way of acting by an individual or group toward a given object or in a given situation. customer loyalty is when people consistently choose to be a customer of a particular store, or buy one specific product instead of using other stores or buying products made by other companies.

Customer loyalty is when people consistently choose to be a customer of a particular store, or buy one specific product instead of using other stores or buying products made by other companies. click through rate is the percentage of your audience that advances or clicks through from one part of your website to the next step of your marketing campaign. click through rate is the percentage of your audience that advances or clicks through from one part of your website to the next step of your marketing campaign. an advertising campaign is a planned series of advertisements that will be used in particular places at specific times to show or promote a product or service and persuade people to buy it or use it. an advertising campaign is a planned series of advertisements that will be used in particular places at specific times to show or promote a product or service and persuade people to buy it or use it.

A conversion rate is the percentage of people who completed a desired action on a single webpage, such as filling out a form. pages with high conversion rates are performing well. While pages with low conversion rates are performing poorly A conversion rate is the percentage of people who completed a desired action on a single webpage, such as filling out a form. pages with high conversion rates are performing well, while pages with low conversion rates are performing poorly. a buyer persona is a semi fictional representation of your ideal customer based on market research and real data about your existing customers. a buyer persona is a semi fictional representation of your ideal customer based on market research and real data about your existing customers.

A competitive advantage is a business's ability to produce a good or service more efficiently than its competitors, enabling the company to obtain greater profit margins. a competitive advantage is a business's ability to produce a good or service more efficiently than its competitors, enabling the company to obtain greater profit margins. brand equity refers to a value premium that a company generates from a product with a recognizable name, when compared to a generic equivalent brand equity refers to a value premium that a company generates from a product with a recognizable name when compared to a generic equivalent

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