"emotional branding"

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Transcript

Emotional branding refers to the practice of building brands that appeal directly to a consumers emotional state needs and aspirations. In other words, emotional branding is building a brand to connect with customers emotions. Let's break the phrase emotional branding into syllables in two parts. The first part sounds like the E sound in the words empty emotion embed. The second part mo sounds like the M o sound in the word More. motive.

Moped. The third part tion sounds like the TI o n sound in the words potion, lotion, emotion. The fourth part Oh, sounds like the U l sound in the words also ultra ultimate. The fifth part brand sounds like the word brand and rhymes with grand and band. The sixth part in sounds like the i n g sound in the words running, dancing, fighting. Now repeat after me.

A more shun. Oh, brand, Dean More tion branding, emotional branding, emotional branding. That company really likes to use emotional branding. Their commercials make people cry like a baby. Their last commercial with a disabled draft that saved the world was so great emotional branding. Emotional branding is the way of the future.

We need to lock in on people's feelings and emotions. Whoa slow down. Emotional branding can be useful, but we'd like to have customers who use logic to

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