Positioning Your Brand to Win

Learn about everything you need to know to create a unique and compelling brand.

Positioning Your Brand to Win

Learn about everything you need to know to create a unique and compelling brand.
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About the Class

Positioning Your Brand to Win.

What will you learn in this live class?

  • This course will give you everything you need to position your brand to win. It is based on a proprietary process and set of tools that have been used to successfully position hundreds of brands throughout the world.
  • This unparalleled brand positioning process was refined over 30 years and has been used by more than 200 highly successful brands in almost every product and service category.
  • This unleashes your brand's full power, you must create a unique value proposition that is emotionally compelling. This requires a rigorous brand positioning process based on deep customer insight. And it requires an understanding of how brands can connect with customers through shared values and exceptional experiences.
  • This brand positioning process is part art and part science, using both the left and right sides of your brain.
  • The course includes examples from many world-class brands and all the tools, templates, and information you will need to position your brand to win.
  • The course is comprised of a video, seven handouts, and links to 37 relevant blog posts. I will instruct you to use the handouts at appropriate points throughout the video. I have provided the blog posts as supplemental reading. Feel free to read them for additional insights on each topic. I have also provided links to hardcover, paperback, Kindle, and audiobook versions of "Brand Aid: A Quick Reference Guide to Solving Your Brand Problems and Strengthening Your Market Position." Read this for a more in-depth understanding of brand management and marketing.

Author

Brad VanAuken

Global Brand Strategy Expert
Brad VanAuken is president and founder of BrandForward, a brand strategy consultancy with clients throughout the world. Previously, Brad was the VP of marketing for Element K and director of brand management and marketing for Hallmark Cards, Inc. During his tenure as Hallmark’s chief brand advocate, Hallmark rose to 4th in the EquiTrend...

Requirements

This is introductory through the intermediate course on brand positioning and strategy. No prior study in this area is required though a general understanding of marketing is helpful.

One-time Fee
$150
€139.95
£118.37
CA$206.25
A$226.96
S$203.02
HK$1,171.53
CHF 133.78
NOK kr1,602.36
DKK kr1,044.85
NZ$244.06
د.إ550.95
৳17,585.67
₹12,532.73
RM707.92
₦224,325
₨41,682.64
฿5,504.09
₺4,910.62
B$806.59
R2,752.98
Лв274.27
₩207,490.50
₪558.63
₱8,805
¥23,615.26
MX$2,769.72
QR545.72
P2,037.34
KSh19,380.32
E£7,156.50
ብር8,558.63
Kz128,325
CLP$139,819.50
CN¥1,088.22
RD$8,885.15
DA20,223.45
FJ$335.80
Q1,162.40
GY$31,310.67
ISK kr20,856.05
DH1,503.83
L2,659.58
ден8,618.68
MOP$1,203.98
N$2,747.71
C$5,508.46
रु20,002.23
S/565.57
K583.15
SAR562.73
ZK3,925.31
L697.95
Kč3,464.74
Ft55,810.50
SEK kr1,594.77
ARS$135,341.44
Bs1,033.99
COP$621,009.93
₡78,892.09
L3,698.55
₲1,125,460.44
$U5,865.15
zł613.97

What's Included

Language: English
Level: Beginner
Skills: Brand Strategy, Brand Positioning, Brand Differentiation, Unique Value Propositions, Customer Targeting, "Category of One" Brands
Age groups: 18-24 years, 25-34 years, 35-44 years, 45-54 years, 55-64 years
Certificate: On completion
Duration: 1 hour 16 minutes
1 Video
7 Documents
1 Quiz
1
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