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URL:https://www.learndesk.us/class/5736871684472832/lesson/e530ec79e857cafccef0b7d357b296ac?ref=outlook-calendar
SUMMARY:Supplemental Readings on Brand Strategy and Positioning
DTSTART;TZID=America/Los_Angeles:20260514T190000
DTEND;TZID=America/Los_Angeles:20260514T200000
LOCATION:https://www.learndesk.us/class/5736871684472832/lesson/e530ec79e857cafccef0b7d357b296ac?ref=outlook-calendar
DESCRIPTION: 
Brands and Competitive Frame of Reference
Unique Value Proposition
Bulletproof Process to Reposition Your Brand
Ten Ways to Successfully Position Your Brand in Overcrowded Markets
Identifying Target Customers
Determining the Current Brand Position
Six Approaches to Brand Positioning
Choosing the Right Frame of Reference
Brand Positioning 501
Brand Positioning 
Brand Personality as a Point of Difference
Rebranding Rensselaer Polytechnic Institute
Bringing the Brand Positioning to Life
Repositioning Your Competitor's Brand
Components of a Brand Positioning Statement
Differentiating on the Unexpected
Category Definition
Creating "Category of One" Brands
Brands and Category Definitions
Brands and Emotional Connection
Brand Archetypes
Brand Personality
Most Popular Brand Personality Attributes
Mission Vision Values Essence Promise
Marketing and the Deep Understanding of Human Behavior
Marketing to Human Needs
Brand Attributes, Benefits and Values
Defining Target Markets
Sources of...

https://www.learndesk.us/class/5736871684472832/lesson/e530ec79e857cafccef0b7d357b296ac?ref=outlook-calendar
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SEQUENCE:3
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