One of the biggest platform that we have right now is iTunes, do you know that iTunes has crossed 1 billion downloads already for your podcast? They are huge. They're growing rapidly. And there are millions and millions of iPhone users out there. And now everybody has an iPhone. I mean, if you don't have an iPhone, you don't have a phone.
So I have asked nourish the same question that you are thinking right now, how to leverage iTunes to get more interviews. Let us hear from the man himself. So how can one leverage iTunes to get interviews? So that's that's a great question that not many people even think about. Now iTunes is a hub for now from hundreds of thousands of podcasts around the world. Yeah, they have a billion billion over a billion downloads, right?
Oh, yeah. Well, over a billion downloads. Oh, yeah, there's one podcast which got more than I think it reached 10 million downloads already called cereal, which is the most successful podcast of all time. But yeah, iTunes has so many podcasts now. And with all these podcasts, they're calm, a great opportunity for guests like you and me to be interviewed on because these podcasts are in very niche areas. So I recommend that guests who have an expertise, they go to iTunes they search for, they type in keywords that mesh with their expertise and find podcasts that are along the lines of that expertise.
And then they contact the shows that come up. They contact those shows and they pitch those shows, because getting on those shows is going to be easier than getting on CNBC.