In this lecture, you're going to learn a few things about what you need to put out there on your website. So that the producers get instantly interested in you. nourish told me something about trigger words, I want you to know what trigger words are and how we can use them on our website. So let's hear it from nourish himself. What do you look for, say, if you get an email saying that I want to get interviewed or something like that? When you get an email, say you Google the name of the person.

So you will find a couple of sites on Google. And if the first link is to his website, you're going to go to his website, then what do you want to see inside his website? Like what do you want to see out there? What are the elements out there that you want to see? Yeah, so there's no set recipe instead, there are some trigger words that go off in a producer's mind. So some of those trigger words include, as seen on and then you usually have media outlets.

So as seen on BBC as seen on CNN, Yahoo Sports, when you have something like that, then the person comes across as very credible because they've already been sourced or quoted or interviewed by other major publications. So that beats up their reputation.