Get Local Publicity for Your Company, Yourself, and Your Cause

Discover how to gain publicity for local businesses, activists, solo practitioners and entrepreneurs.

Get Local Publicity for Your Company, Yourself, and Your Cause

Discover how to gain publicity for local businesses, activists, solo practitioners and entrepreneurs.
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About the Class

In just one hour, learn how to obtain valuable publicity for your local business, non-profit, activist project, or yourself. Use the sample materials included as models and for additional inspiration.

When your customer base lives within a defined geographical area, it’s relatively straightforward to get talked about and written about in that area. In this practical, no-nonsense video course you learn to get coverage from both traditional media (newspapers, magazines, radio, TV) and new media (local blogs, other social media, and "influencers").

Although it’s simple to get no-cost local publicity, the procedures involved are not obvious and not common knowledge. Discover exactly what to do and what not do to become visible, respected, and familiar to potential customers and clients in your region.

The course instructor, Marcia Yudkin, has authored two books on publicity, one of them going through three editions. She has earned both local and national publicity for herself, interviewed well over 1,000 publicity seekers during her career, and helped scores of business owners, small companies and nonprofits get into the news.

Among the supplementary materials are a sample press release, a sample pitch letter, sample simple publicity plan, and more than 100 proven ideas for becoming newsworthy. 

One of the course’s key ideas is that local media actually need you to fill their pages and broadcasts. So get ready to help both them and yourself, at the conclusion of the course, you’ll be able to create and implement a realistic plan for local publicity.

Author

Marcia Yudkin

Master Marketer
Author of 17 books, Marcia Yudkin has been turning words into money since 1981, when her first freelance article appeared in the New York Times. She is the author of 6 Steps to Free Publicity, Meatier Marketing Copy, Inspired! and Web Site Marketing Makeover, among others. She has landed publicity in the Wall Street Journal, Entrepreneur, Women...

School

Marcia Yudkin's School

Requirements

There are no additional requirements.
One-time Fee
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What's Included

Language: English
Level: All levels
Skills: Publicity, Business, Public Relations, Marketing, Local Publicity, Publicity Tools
Duration: 1 hour
8 Videos
4 Documents
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