Tension is everywhere. Once you start dissecting tension and really start analyzing it, you'll notice it everywhere. It's in headlines that you click on online. It's in sports. Think of two opposing forces going against each other. It's why we watch the Super Bowl.

It's tense what will happen by the end of these four quarters who will have more points on the board listicles if you ever seen a listicle online, you know that it's designed for tension it's like you know, the five ways to burn belly fat and number four will surprise you and you're like, shit, I now I got to click on this and I wasn't even interested in this. But now they not only don't want to lose weight, but now they double tension to me because now I want to know what number four is. They say it's surprising. Again, these are promises these are creating an expectation hope or or doubt in your head, that then you want to satisfy by clicking on that link. That's how they get you. Instagram stories, use tension.

Now think about the top think about that little bar at the top of the window that says exactly how much time is left. Imagine if you didn't know how much time was in Someone's story, you probably not watch it. Headlines have tension, paintings, framing music, the amount of time you wait for your Gmail to load. And this is all designed to have tension and it's intentional. Now think about the time when you scroll down on Gmail, software developers have admitted that they use what's called the jackpot effect. Now when you pull a jackpot lever that time while you're waiting for the numbers to show up, ding, ding, ding, ding, ding.

And revealing if you're a winner or not, is what makes gambling addictive. So they've actually programmed this slight delay. And it's used on Instagram. It's used on Gmail, it's used on Facebook, so that when you know you have a message, or you're trying to find out if you have a message, you scroll down to refresh the page, and it just takes a second to load. Now they could easily program instantaneous response. A lot of people think it's my Wi Fi is just slow.

That's not true. It's actually designed this way. It's the jackpot effect. And what it's doing is it's taking advantage of tension to keep you engaged and actually to keep you addicted and keep you coming back. back. Now what types of tension Do you recognize?

I'd love to hear from you. I'm always trying to find and discover cool and creative ways that people have noticed tension. So please feel free to write me. If you find any