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Email Marketing Jumpstart

Session 1: Introduction to Email Marketing
Session 1: Segment 1 - Course Overview
Preview
Session 1: Segment 2 - The Buyer's Circles of Trust
Session 1: Segment 3 - The 3 Types of Commercial Emails
Session 1: Segment 4 - Knowing Your Audience
Session 2: Foundational Copywriting Techniques
Session 2: Segment 1 - Crafting Your Message
Session 2: Segment 2 - The 4Ps of Persuasive Emails
Session 2: Segment 3 - Painting a Picture With Irresistable Benefits
Session 3: Writing With Persuasive Passion
Session 3: Segment 1 - 6 Tips for Writing Emails With Passion
Session 3: Segment 2 - Transformation
Session 3: Segment 3 - Core Emotions that Motivate
Session 3: Segment 4 - Researching Your Competition
Session 3: Segment 5 - Keep it Clear, Keep it Simple
Session 4: Emails That Move Your Readers to Action
Session 4: Segment 1 - 6 Questions that Every Email Must Answer
Session 4: Segment 2 - The 4Us of a Power Subject Line
Session 4: Segment 3 - The Structure of Every Successful Email
Session 5: Storyboarding an Email Campaign
Session 5: Segment 1 - The 4 Types of Email Campaigns
Session 5: Segment 2 - How to Storyboard a Welcome Campaign
Session 5: Segment 3 - Product Demo: Basic Welcome Campaign
Session 5: Segment 4 - Product Demo: Advanced Welcome Campaign
Session 5: Segment 5 - How to Storyboard a Nurture Campaign
Session 5: Segment 6 - Product Demo: Nurture Campaign
Session 5: Segment 7 - Recap: Email Campaign Planner
Session 6: Optimize for Inboxing
Session 6: Segment 1 - 3 Keys to Getting Your Emails to the Inbox
Session 6: Segment 2 - The Magnificent 7: KPIs for Successful Emails
Session 6: Segment 3 - Demo: Email Campaign Metrics
Session 6: Segment 4 - Tips-N-Tricks for Increasing Email Responses
Session 7: Back to the Beginning
Session 7: Segment 1 - Building an Email List the Right Way
Session 7: Segment 2 - Demo: Email Opt-in Forms from Web Site Visits
Session 7: Segment 3 - Using Social Media to Capture Leads
Session 7: Segment 4 - Demo: Facebook Lead Forms
Session 7: Segment 5 - Capturing Leads from Off-Line Sources

Session 2: Segment 1 - Crafting Your Message

Email Marketing Jumpstart Session 2: Foundational Copywriting Techniques
By: Manny Ju
10 minutes
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