Chapter 25. Why build an email list? Let's talk about why you must build an email list and the different ways of doing so. To start off, I want to give you two different scenarios. I want you to imagine that your potential customers come to your site. They enjoy what you have to offer your information, your videos, your articles, and so forth.
But then they have to leave and eventually forgettable you later some of them will think, who was that site I visited last week. And just don't remember how to get back to you. What you did marketing wise to get them there is all lost, and you have no way to communicate with them. Now imagine this. Your visitor comes to your site, they see that you're offering something of value in exchange for their email address. They like what they see.
They like your site. They like your information. They like your videos. So they ended up signing up to your email list. Now you have a way to communicate with them. You can put them on your autoresponder system, you can begin to send them daily or weekly tips and updates, and you have a way to warm them up.
So eventually they're ready to book you're at the forefront of their mind. That is why you need to have an email list. So you can communicate with your visitors who actually value the information you're providing. Now, let me talk about these types of lists and ways to build them. There are two main types of lists. The first list of people who have found your site and have signed up for the free incentive.
I'll be going into more detail soon. The second is guests who have already booked with you a customer based list. To save yourself a ton of time and stress you have to have an autoresponder service. This type of service can be used to create a subscription form forms you can add to your website email signature and promotional pieces. Throw a number of marketing software companies around but the one we use is get response calm. And if you don't know where to start, they're very easy to use and have an excellent tutorial program.
Full disclosure, we are members of their affiliate program. This won't affect your price, but it will put a few extra cents into our coffers.