Chapter 35 is it worth including LinkedIn in your properties marketing strategy? I will share benefits and tips for a LinkedIn company page to help you decide many hospitality property owners and managers, hotels, resorts, inns and bed and breakfasts I've spoken with feel that LinkedIn is a platform they do not need due to the fact that LinkedIn is an online social network for business professionals. It's different than other social networking sites because it is designed specifically for professional networking. For example, finding a job discovering sales leads and connecting with potential business partners. So why should you as a hospitality property owner or manager, consider using LinkedIn as a social media platform? How about if you want to attract other businesses, for example, business travelers, meeting room rentals, company parties, suppliers, looking for quality employees, just to name a few Check out these stats.
Through over 65 million business professionals from around the world on LinkedIn. The average LinkedIn member has an annual household income of $109,000. One person creates a LinkedIn login every second, nearly 50% of LinkedIn members have decision making authority for their companies. For a hospitality property wanting to grow through networking, referrals, and mentorship, it's easy to see why LinkedIn is the place to be. Like other forms of internet marketing, marketing your hospitality property on LinkedIn is inexpensive. How To get started, I'm going to share with you information links to posts that will take you to the balance small business website.
Learn how LinkedIn works. Create a LinkedIn login. If you're not already a member, create a great LinkedIn profile that focuses on your property and how we can help other members of LinkedIn. Create a company page for your property. Do you have the opportunity to set up a business page as you complete the resume section of your LinkedIn profile? Your company page will automatically to your resume in your profile.
Links to each of these posts can be found on the resource page at Keystone hospitality development.com. Slash resources for you. That is resources. Number four, why oh you. With these LinkedIn basics in place, you can get started on marketing yourself and your business to LinkedIn members. A LinkedIn company page provides your property with the opportunity to tell your business's story, engage with followers, share career opportunities, and scale your word of mouth marketing.
It is also an equally effective tool for generating new business leads and nurturing referral relationships. creating quality shareable content that benefits your readers. your viewers become engaged advocates Your company and expand your global reach and influence. If you have called the information about your property and region, share it. Post as many status updates your content supports. You'll reach more of your audience and extend your reach as you post more often.
Strive to publish authentic and relevant posts to encourage viral likes, shares and comments. posts feel like spam do not get shared, and in fact, could result in your business losing followers. with LinkedIn company pages, you can introduce new packages, deals or services that your property offers and explain how your customers will benefit. According to the marketing tech blog. The top five reasons why people follow brands on social media are promotions and discounts, latest product information, customer service, entertaining content and the ability to offer feedback. More than half the vendors say they have generated sales through LinkedIn You can differentiate yourself from your competitors.
On LinkedIn, you can use your company's description to emphasize how you stand out from your competitors include company news and share information about your property's culture to reach potential new customers, or even hires and convey your company's values, mission and vision. Finding employees who can make a significant contribution to your property success. LinkedIn profiles reveal valuable information about people seeking jobs at your company, including their stability, their record of successful accomplishments and their passion for what they do. By hiring and retaining these employees. Your company will benefit from their expertise and energy, checking on what your competition is doing. By visiting the company page of comparable properties and your competition.
It's easier to monitor changes in your industry and to track what your competition has accomplished. Monitoring the social media content strategies of other companies on a regular basis will help you identify trends and opportunities for talent acquisitions, and grow in areas for your business. Improving your rankings in search engines, Google and other search engines rank LinkedIn company pages and posts highly in search engine result pages. So by adding updates to your company's page, and optimizing posts for SEO will help to improve your performance and search engine result pages. As a result, your properties website may see an increase in visitor traffic. By tailoring your LinkedIn content to suit your intended audience and managing LinkedIn wisely.
You'll enhance your hospitality properties, opportunities to build relationships, generate bookings, and attract talented members to join your team. LinkedIn for your hospitality property, tips and ideas. Just because you built a company page doesn't mean that followers will come you can boost your chances. have success with the following LinkedIn for business tips and strategies. Encourage your employees and colleagues to connect with your property's LinkedIn page. They are your best resort to start growing an audience.
According to LinkedIn employees have on average 10 times more first degree connections than a company page has followers, and companies with a strong employee advocacy program in place are 58% more likely to attract top talent and 20% more likely to retain them published valuable content. The best way to grow your audience and to keep your followers is to provide them with value by posting articles or your properties updates on a regular basis. LinkedIn recommends at least once per workday. In addition to appearing on your company page. Your posts appear in each of your followers. news feeds include rich media.
Yes, LinkedIn is business first, but you still need to make your content stand out from the crowd. text only posts are not the way to do that. LinkedIn figures show that posts with an image included get 98% more comments. Take advantage of LinkedIn groups. Being an active participant in a LinkedIn group can help you and your business network with other professionals and businesses, especially those outside of your immediate circle of current and present colleagues, classmates and employees. Participating in group discussions also attracts views to your company page.
Try showcase pages showcase pages function like subdomains of your company page, allowing you to spotlight specific areas of your business like a particular brand or ongoing initiative. LinkedIn members can choose to follow one or more of your spotlight pages. If they are particularly interested in a specific aspect of your company. You can create up to 10 showcase pages by default. Go Global with multi language tools. If you Customers are want to have customers in countries where English is not the primary language, you can create custom descriptions of your company in 20 different languages.
The appropriate description will appear for each LinkedIn member based on the language settings they have chosen to use when viewing the network. You can set your company page to appear in these languages as well understand the LinkedIn algorithm. While most other social networks keep their algorithms secrets closely guarded, LinkedIn provides quite a bit of information about how their algorithm works. For more information, visit our resource page and check out the how the LinkedIn algorithm works. You can find it at Keystone hospitality development.com slash resources for you. resources the number four why oh you incorporate LinkedIn ads.
LinkedIn members provide the network with detailed information about their professional interests, associations. And skills. That means LinkedIn has exceptional targeting capabilities, allowing you to make laser focused strategic decisions about incorporating LinkedIn ads into your social media marketing strategy. Here are a few components to consider if you're planning to use LinkedIn in your marketing strategy. Write more, you have 1300 characters available to you on a personal LinkedIn post. As far as LinkedIn is concerned, longer is better.
In fact, some people have reported through long form updates have 10 times more visibility than a short post or link to an article. provide value directly in the post itself. Write what the context is about what it is and why people might want to read it. Take people in posts. Once you've written the perfect post that provides value to your readers, it's time to take people when you take someone in a post their connections and people who follow them will also see the content once a few people engaged with posts. It's also seen by those people's followers and connections.
This doesn't mean you can just take anyone in your posts, stick to taking people you've quoted or referenced in the content you're sharing. use hashtags to get discovered. Users can follow hashtags to get content on a topic in their feed, even if they don't follow specific influencers for that topic. LinkedIn now auto suggests hashtags when you post an update, upload native video, here's a reminder, video is vital. Like most other social platforms, they want to keep you on their network for as long as possible. LinkedIn likes native video over links to external videos.
And by this I mean uploading a video file directly to the platform, as opposed to simply sharing a link to a video which is hosted somewhere else, such as YouTube. Here are a few great ways to include native video in your LinkedIn marketing strategy. record a short video giving an overview of the content you're sharing. Review another piece of content and share your thoughts, share videos of guest testimonials. Stay up to date with LinkedIn changes. With all the changes that have already come to LinkedIn in the past year, there's a lot to keep up with.
Make sure you dive into each LinkedIn update and learn as much as you can. Even if you don't think LinkedIn can work for your property, it's worth a tour to check out how others in your field are maximizing what LinkedIn has to offer. As a networking resource, LinkedIn can give you connections that could lead to publicity, More Bookings and other great business growing advantages.