Chapter 33 benefits of Facebook for business. a Facebook page has many benefits for your hospitality property is the third most visited website in the world, it's imperative that your property has a Facebook presence. Here are a couple of reasons why it's a low cost marketing strategy. The cost of marketing on Facebook and reaching your target customer is a fraction of what it cost using traditional methods. You can share information about your business. You can publicize your properties, name, address, and your contact details.
Talk about your history, describe your property and services, or any other aspect of your business. share pictures and videos from your property. You can upload pictures and videos from your business. This can be a powerful way to communicate with your current and potential customers who can talk to your current and potential customers. You can use Facebook to talk to existing and potential customers by post And receiving messages. It's not recommended to use Facebook to aggressively promote your property or services, but instead share information related to your business that is actually useful or interesting to others.
This will increase your credibility and help build long term relationships. Respond to customers questions and reviews. Customers can post after their stay reviews on your Facebook page, and you or your staff can respond to them accordingly. This gives you an opportunity to show your professionalism to other potential guests. You can raise your brand's familiarity, you can increase your property's profile on Facebook by encouraging existing and potential guests to like your Facebook page. Many of your visitors will receive your updates where their friends will also see them.
Facebook will generate traffic to your website by including a link to your website on your Facebook page. Visitors can find your page as well. have an opportunity to find out more about you. visitors who come to your website from Facebook are more likely than the average visitor to be receptive. Because they already know something about your business. You can target your advertising.
Facebook analyzes the information that millions of users have entered into their profiles. You as the owner of a business page can pay to use this information to send targeted advertising to a specific group. Facebook had a major algorithm change in the early part of 2018. So I'm going to share with you a few marketing strategies you can use one, use a combination of short form videos with other types of content. using video is still important, but written content and images are also important. You should strive for a healthy combination of all three to set up your Facebook engagement rates published frequently for better overall engagement.
In a perfect world, you would post four to five times a day. But it's not always possible when operating a hospitality property. a realistic goal would be to publish once a day, and hopefully take advantage of higher engagement rates. Three published short vertical videos to increase post engagement. Studies show that the ideal video length for Facebook users is between 30 and 120 seconds. Videos less than two minutes received the highest engagement rates on Facebook in 2018.
Facebook has gone through turbulent times the last couple of years, but still is forced to be considered when planning your social media strategy.