Email & Guest List Building

A Guide to Owning and Operating a Hospitality Property Successfully Series #3 - Marketing for Your Hospitality Properties Success
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Transcript

Chapter 24, email and guests list building. Next we're going to be talking about email and guest list building. I've heard independent hotel resort in and Bed and Breakfast owners say I'm just a small property owner, not an international internet marketer. Why would I need an email list? the usage of the internet, tablets and smartphones is the norm for most people. And for you to be successful as are more successful than your competitors.

You have to be online in front of your customers. You have to be active in the world of online marketing, and email and guest list building is an aspect that you should be utilizing to increase your business and your online presence. I have mentioned many times before, it is imperative to build trust and establish a relationship with your customers. People typically choose businesses and in your case Return to properties they feel they can trust. email and guest list building is a great way to build your customer base and establish a sense of kinship around your brand and your property. email lists can increase your property's business for several reasons.

When people opt in and give you their email, it's a huge sign of trust. People are on their email 24 seven, and by giving you their personal email addresses, shows they are interested in what you have to say. Email Marketing will increase the chances that people will see your content. Think about how often do you normally visit any company's website daily, weekly, probably not as often as you check your email. Email Marketing is an excellent way to notify your customers about your properties, updates, news, or even specials and deals you may be offering. Ultimately, email marketing is achieved.

Fastest way to reach your customers while building traffic to your website and increase your customer base.

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