Chapter 27 writing autoresponder emails that convert, let's talk about writing an autoresponder email series that converts. First of all, you need to think about what you're promoting. And then you need to figure out your call to action or the end action you want your subscribers to take, do you want them to book or fill out a form? Once you know, you can start the process of creating your emails. Before we talk about the email itself, I want you to understand that your emails need to connect to each other. They need to contain a way that email number one can connect to email number two, and that email number two connects to email number three.
It's not just about writing a bunch of emails and putting them in an order. You have to find a way to basically connect them. You want to make sure that at the end of email number one, there is a reminder that email number two is coming. And email number two needs to remind readers that email number three is coming and when it will be coming If you tell people in advance when they will be coming, then they will expect your email and when they expect your email, your conversions are actually higher. The email itself needs to contain the following a strong inviting subject line, subject line is what grabs them. So it really has to be catchy.
This is the front door of your email. Once they click, they're going to see the email body. This is where you say hi or dear so and so. Enter your content, downloadable files, videos, etc. Announce what's coming next, and get them to take some action. If you follow these rules, and you connect all your emails together as one big chain link, your conversions are going to be a lot higher.
Creating raving fans that book. Your goal now should be to create raving fans that will book from you instead of just subscribe a list of people who absolutely Love your emails. First thing first, you need to position yourself as a hospitality property specialist. And what I mean by this, you want to be their guide to an experience. They will only get by booking your property.