Chapter 20, creating a memorable tagline or slogan that sticks. You should now have a mission statement. So from that choose a catchphrase or a slogan and using some keywords you want to associate with your brand. Don't force this. Take the time and brainstorm with trusted employees, friends and associates. You want to think about the emotional effect you want your guests to have when engaging with your brand and you want them to remember, your tagline should be short, but memorable enough for people to repeat.

Use your tagline in all opportunities. When marketing, discussing business, talking with your guests. You have to create a tagline that embodies your property. Obviously, you want to make it unforgettable, but how can you do that? What are your property's primary benefits? Think about two or three and write them down.

Look at your competitors and what slogans they're using to brand themselves. Determine how you do from them and relate your benefits, you could create a rhyme or jingle. Another way to research your competitors and to find out more about their properties brand and slogans is to use keyword spy comm or SpyFu Comm. Both of these tools will give you the ability to research competitors and find the keywords they're using. When it comes to rhymes and jingles, it's safe to say that I'm less than talented. In the past, I have used rhymes zone.com enter word and I'll give you the rhyming words.

It's a fun and easy way to get the thought process moving