Chapter 34. How to be successful on Twitter. The key to being successful in Twitter is sharing the right information, whether it's your links or other content. If you're considering Twitter as part of your marketing strategy, here are a few interesting facts. 500 million tweets are sent each day. 326 million people use Twitter every month.
259 Million of those 326 are international users. 9% more people are using Twitter on a daily basis. 80% of Twitter users are a fluent millennials. People are 31% more likely to recall what they saw on twitter 75% of b2b businesses market on Twitter. Twitter ads are 11% more effective than TV ads during live events. 40% of users say they've made a purchase because of an influencers tweet brands tweeted an average of 122 times a month last year.
Tweets with video attract 10 times as much engagement. Some things to think about when tweeting. Don't be afraid to say I'm sorry. Show your people behind your brand. Write a tweet is of writing a headline for a print ad. Follow anyone who follows you.
Have fun with your followers. Follow the 8020 rule on Twitter to 80% of your tweets should be things that will help or add value to your followers. 20% can be about you your property or links to your blog. Use retweets. Use offers and contests to propel excitement about your brand and your property. Figure out what your audience wants to hear about and tweet it.
Learn to use lists and searches. Don't take yourself too seriously on Twitter. Enjoy the positive comments and welcome to negative ones. Ask questions. Don't just push communicate use hashtags. Other things to consider.
Know the difference between posting and spamming. Post has been designed with the intention of sharing information, the target audience would not mind viewing. Spam is the sending of material in a continuous and abundant manner, causing the recipient to be overwhelmed with unwanted material. Avoid over promoting over promoting is very dangerous, as it may cause your viewing audience to turn elsewhere for their information. Twitter is an excellent marketing tool but should not be used solely for marketing. Use it to communicate with your customers.