Chapter 38 customer giveaways in the last couple of chapters, there's been a lot of information for you to take in. So in this chapter, let's have a little bit of fun. We'll be brainstorming ideas you may want to consider using for your customer giveaways. Why are customer giveaways important? In the competitive hospitality property industry, setting yourself apart from your competitors is vital to establishing a firm customer base. This is true for every independent hotel resort in and bed and breakfast.
So your goal is to brand your property every day. The reason you want to brand is so that your customers will remember you return again and hopefully recommend you to others. What are some ways you can brand your individual guests. You can give them useful items or gifts. With your properties information strategically placed. It's important to remember choose a hospitality property branding image that fits into your property's budget.
Luckily, clever branding choices don't have to cost a lot. All they have to do is enhance your customer's perception of value. These items or ideas can be used upon arrival during your guests state or given to them as they depart. Luxury properties could choose high end options, or small bed and breakfasts could pick homestyle items that reflect their charm. Today, I will take a look at items I have seen or heard that some hospitality properties use a custom chocolate gifts with the properties logo. See the resource page for more ideas.
An orange salad with post and spiced pecans, homemade chocolate dessert, featuring artwork. A property in Mexico offered freshly prepared guacamole and salsa accompanied by a margarita made with fresh juices, followed by a 15 minute head and neck massage. And London, Scottish butter shortbread made with natural ingredients and a flower tea called Wellington tea properties own cookies, preludes small cakes from the pastry chef, local beer or wine. In Australia in one property you will find a designer lemon juicer swizzle stick and high end glassware in the room. When you're ready you call room service for lemons and ice and use the kit to make freshly squeezed lemonade. Firstly pops Spanish style buttered popcorn Season Two with Spanish paprika smoke shatter powder and cumin.
Packets of herbs and spices grown in the Properties garden. This property also offers a free half hour cooking lesson once a day. signature cocktails a small bottle of extra virgin olive oil produced in the region. A small jar of honey from the local hives local delicacies I'd mentioned before that the local Newfoundland Labradors specialty card cheeks and tongues. A coffee table book of the hotel's art collection, homemade wood puzzles local scenes. They vary by seasons so they have become collectible Straw Hats and totes to be used on the beach and then take it home.
In a Hawaiian hotel employees gather in the lobby, recite an original a chant and handout coconut lays This signifies your adoption into the hotel's extended family. Returning guests are encouraged to bring their ladies back and exchange for a darker color lay to honor the passage of time. A handwritten note on stationery pad with Penn limousine airport transfer for returning guests. rubber duckies and at one location, a rubber bath toy of an endangered sea turtle. Whistle in each room of a Peruvian hotel that summon staff in the event creepy crawlies find their way in candles and holders. take home earplugs, I mask and slippers, bathrooms, biodegradable or reusable water bottles.
Travel first aid kit complete with aspirin bandages, quick snack, pen, notepad and maybe a USB drive with their company information, leather bookmarks, t shirts or golf shirts, tea bags and T canisters. An e book the history of the property and local region on a USB drive. tasteful travel case. All the items mentioned were branded with the properties name and or information. It is now your turn to brainstorm unique ideas. I'd mentioned at the beginning of this chapter that clever branding and giveaways does not have to cost you a lot.
One way to keep your costs down is co branding. co branding is when two separate companies form a partnership to enhance both their brands images. One property I'm aware of Co branded with the wellness and bath company. The bath company created a small package of products branded for the hotel at cost and included a small online catalog with a discount email offer. The bath company was able to boost his profile and profits while collecting email addresses for future promotions. And the hotel was able to give away a luxurious gift that gets talked about for years.
Go over this chapter again. And get your own juices going. Think of what you could do to stand out from your competitors.