Chapter 32 marketing on YouTube as an independent hotel resort in or Bed and Breakfast owner, you must constantly think of ways to get your property in front of as many people as possible without going broke. using YouTube for your business can be an economical way to grow if used frequently. And as part of your marketing strategy. Here are some of the benefits is the second most visited website in the world. The platform has over 1.9 billion logged in monthly users. six out of 10 people prefer online video platforms to live TV.
In an average month, eight out of 1018 to 49 year olds watch YouTube in 20 1518 to 49 year olds spent 4% less time watching TV while time on YouTube went up 74% on mobile alone, YouTube reaches more 18 to 49 year olds then Any broadcast or cable TV network, the platform has been launched in over 91 countries. We watch over 1 billion hours of YouTube videos a day, or the Netflix and Facebook video combined. On average, there are 1 billion mobile video views per day. Video Streaming platforms like YouTube have become so vital to marketing as long as you educate, entertain, and provide solutions to your potential guests problems, you're guaranteed to find a group of people who will become your fans and customers. Marketing on YouTube will help you get found on Google. Have you noticed that videos are appearing more often in Google search results?
Google considers video to be as important as text only pages. By incorporating YouTube as part of your marketing strategy for your properties business. You're also increasing the influence of your website. The more influence your website has in Google's eyes, the higher your properties website pages are ranking. Other ways to increase the influence of your properties website. One, share your videos.
Get other website owners to embed your videos on their websites. For example, businesses you cross promote with every time someone embeds your video on their website, Google gives more credibility to your website to create a YouTube channel with your brand. When you create a channel for your videos, you are telling YouTube that you are the official representative of your brand on YouTube. This makes it easier to find you when someone is searching for your brand or related terms. Three, get your video shared on other platforms. Get your YouTube videos on other social media platforms and encourage others to share.
Social media metrics are a factor taken into consideration by Google when ranking pages because they are high quality videos. Others will share and this will tell Google that you are producing content content that is valuable to your target audience. For give your audience options include text video illustrations, and activate closed caption. Once you learn how to do this, make sure you check the text to ensure it's accurate. This will increase overall engagement. Five, your content will live on, you can repurpose your content for YouTube.
You can take advantage of this by taking any of the high quality articles you have written for your blog and creating a video for YouTube. It will be easier for searchers to find your property online and we'll build backlinks to your site actually would not be hard to repurpose one blog posts into the following formats, podcasts, infographics, presentations, video series. This would give you four pieces of content of just one idea and giving your audience more ways to find you and to engage. You can have a worldwide audience By consistently creating video, visitors are going to find you who would have never found you any other way. It's important to include several calls to action inside your videos using video cards and end screen updates that can link to your services, content on your website. Other videos, email autoresponder series seven, you can build your email list.
If you provide valuable engaging content, you have the ability to build your email list. At this time, you are unable to send viewers to links other than those included on your YouTube channels content email domain, but if you're using WordPress, there's a great little plugin called pretty links that can overcome this problem. As the audience will stay and promote you. It is with a personal touch helped to increase trust and in turn guests. If YouTube visitors trust you, they are more likely to stay with and promote you if the opportunity arises. Nine, you can develop another revenue stream.
With Google AdSense, you have the opportunity to earn more money directly from your videos. If you'd like to learn more about the workings of the new YouTube studio, go to YouTube and search how to use YouTube Studio 2018 hyphen 2019. At a minimum, every hospitality property needs to have a promotional video for their hotel resort in or bed and breakfast. If you do not have one, take advantage of our special your promotional video. Today to have a promotional video for your hospitality property is not a luxury. It's a must.
Now you can have your very own promotional or explainer video for your hospitality property. All you have to do is supply us with images and or short video clips that show your property and it's best late and we'll do the rest We will create an approximately one minute video for you. That will include your choice of an intro presenting your properties logo or sign 12 to 14 of your images and or clips that highlight your hospitality property. A variety of high end image transitions. Your choice of an outro with your contact information, your choice of background music genre, a sample script you can use to write your 150 word video script. Professional voiceover reading of your script.
Your promotional explainer video will be yours to use as you would like. It can be used as a marketing tool on your website, on your social media at promotional events on YouTube, or any other video platforms of your choosing. You supply the images and will do the heavy lifting for you. The Keystone hdc website price for this video offer is $795 but you Price only $495 but it gets better. If you're serious about enhancing your hospitality property, Book your promotional video now and an additional hundred dollars for a total of $400 off the website price, the video will be yours for only $395 You can't go wrong act now benefit from this amazing deal. You can get more information at video dot Keystone hospitality development.com slash product slash my promo video.
Once the transaction has been completed, you will be sent a hospitality property promotional video information sheets with what we require to ensure you get the best quality video for your property. Plus how to get the images to us. Today our average turnaround time for video is 14 days. But based on demand that could increase another reason that quickly one We have completed your video, we will send it to you for review. And once approved, we send you the final version as well as uploaded to YouTube. Don't miss out take advantage now and share your property with the world.
That is video dot Keystone hospitality development.com slash product slash my promo video