Chapter 39 the benefits of online newsletters. Ongoing marketing is very important for an independent hotel resort in and Bed and Breakfast to stay in the mind of previous and potential guests. A way that works and has a much higher success rate than sending just generic email is newsletters. Many hospitality properties are using newsletters This is an effective way to market their services and any products they may offer. What are the benefits of a newsletter? One valuable communication.
Newsletters are a consistent way to communicate with your customers. They will help keep your property in mind especially when thinking of trips or getaways. He timely newsletter that suggests a particular message or opportunity might convince a customer to take advantage of your services. newsletters are great because they maintain a personal connection and can also be shared to create brand recognition newsletters with you useful and important information are a strong marketing tool and a wonderful way to announce new offers or specials you may have. They can be a major tool in brand recognition and allow you to get the word out swiftly and successfully. Three, increase guest loyalty.
By staying in regular contact with your customers. You establish a bond and loyalty as long as your newsletter contains valuable information. By staying consistent and relative it will not be long before your customers start looking forward to the next issue. For boost website traffic, a consistent relative newsletter is very important, but you have to have your website links on it. you encourage your customers to visit your website to check out any special offers or just to see what's new. This will increase your website's traffic and in turn your rankings on search engines.
Having a large number of newsletters floating around in the cyber world can be a real asset to your websites. Five, inexpensive, newsletters are a very affordable way to market your property. They are much easier to produce and cheaper than traditional printed direct mail. You don't have to deal with printing or postage and you can include direct links to your website. It is very important that your content is good and your customers want to read what you write. If your content is not good, will not be long before you start losing customer trust and newsletter subscriptions.
Six, increase your exposure. newsletters are quite often read by travel bloggers, the media and the public as a whole. This adds to the exposure for your property and bookings seven establishes you as an expert. If you're consistently posting great content by default, you establish yourself as an expert. Eight, save time with the use of autoresponder companies such as Get Started On stock comm and their newsletter templates. Once you are set up and into routine, you can save a lot of time and your marketing.
Where do you start? You have to make a plan. Before you write a word, decide on your goals for the newsletter. Do you want to generate leads, get more email contacts, send traffic to your website, what is going to be your content. Once you've decided on your goal for the newsletter, you have to decide on the content. You don't have to spend hours looking for material and driving yourself crazy.
Let the material find you. Here's what you might do. Use personal experiences and stories. Read your local newspaper. Speak with local experts in your area. Use Google Alerts and talk Walker.
These are two sites you can find online where you can submit keywords or things that might be of interest to your customers and you'll receive relevant information in the form of websites. Links, blog posts and use directly to your inbox. your social media sites. design your newsletter. Know what your newsletter is going to look like before you start writing. That way you'll know how much space you'll need for each piece that is going to make up your newsletter doesn't have to be glitzy or overwhelming to the eye.
Actually, some of the best newsletters I've seen have minimal text and color formatting. Find a template you like. Fill in the template with pictures and text. This will be the heart of the newsletter, so spend time making it perfect. In everyone's busy schedule. Short copy is more appreciated than long copy with your short copy providing readers with a reason to click your website or to a special offer.
Other things to remember, make sure every one of your newsletters has social sharing. great content is often shared. avoid the temptation of putting on navigation buttons to your website and to learn offers. One offer per newsletter should be your limit. have a clear call to action in every newsletter, a special room rate holiday package special event? include a PS.
The PS is a great tactic to reiterate an offer or to attract the attention of email scammers. What was the last time you did not look at a ps? create a sense of urgency with time limits for your offers. It's a great tactic and it works. Include a copyright notice in the footer of your newsletters, as well as noticed that your newsletter could be republished with the permission of the author. You want to have control of who is republishing your stories, you could run into a problem or someone publishes your story, and that later becomes the target of a spam complaint.
Your website could become associated with spam. Make sure to edit your newsletter and email thoroughly. It's not a bad idea to send it to one of your employees for a quick check. Once the newsletter is gone, typos cannot be fixed. personalize your newsletters. I like receiving newsletters where I feel I have a personal connection with the sender.
When you're writing your newsletter, pretend you're writing to a close friend if the autoresponder program allows, personalize your newsletters, choose your sender name and subject line. receiving an email or newsletter from real person gives it a personal touch. subject lines can be a little harder and should be given some time. When looking at your subject line, ask yourself when I opened this, the last checks. Make sure you have both the alt or the alternative text for your pictures and plain text options set up in your autoresponder. Some of your customers might not be able to display HTML properly.
Make sure your emails newsletters look fine in plain text that the links are easy to click and that your message is clear even without photos. Make sure you're legal. You don't want to be labeled As a spammer, so along with your great content, make sure you have your address and an easy way to unsubscribe from the mailing list. Test in different browsers and devices. Not all search engines read codes the same way. Your email or newsletter all looking great on one browser might look terrible on another.
Check to see how they look and make tweaks as necessary. Send it off, the moment you're waiting for. Click Send, and then wait for the results. analyzing your newsletter statistics. After a few days, check the progress of the newsletter. This can be done by setting up an account in Google Analytics.
When you first open it, it may look a little overwhelming, but you have come this far, so don't let this stop you. There's a great video from YouTube to help you understand the basics of Google Analytics, the ultimate Beginner's Guide 2019 segment your email lists. The segment list you have the ability to target offers, which will increase the likelihood of click through and will not be annoying your subscribers who have no interest. Research shows marketers who segment their lists enjoy 18% more transactions 24% more sales leads and 24% greater revenue. With this data, you can make any adjustments necessary for your next newsletter. Mistakes to watch for.
Don't try to be everything to everyone in your newsletters. Remember, keep them simple and focused. No matter what I say people will look forward to getting your newsletters. Your customers will look at your newsletters as a reflection of who you are. If your content is not great, say bye bye. I've got time.
Newsletters are easy to put together. Not allowing yourself the appropriate time to put together a good newsletter will quickly reflect on your property. Here are links to a couple of the most popular autoresponder sites get response Keystone hospitality development.com slash get response AWeber aweber.com MailChimp mailchimp.com