Chapter 47 What is the future of the hospitality property industry? The hospitality property industry is shifting in the last hundred plus years with the invention of the automobile, the Internet, and today with competition coming from everywhere, customer behavioral changes are creating a shared economy. The big difference is that the world is moving faster than ever, with new technologies, economic and demographic changes, transforming social attitudes are all driving the way we live, work and do business. The core values of the hospitality property industry will stay consistent. But if you're not willing to keep up with the times, you will not reap the benefits and probably be left out in the cold. So what is the future smart hotels.
Smart hotels are properties that incorporate the Internet of Things. This is where a network of physical office subjects such as heating, ventilation, air conditioning systems, or lighting and entertainment systems are embedded with electronics that enable the objects to provide greater value and service. As more and more people make use of smart technology in their homes, smart hospitality property rules are likely to see a higher demand. These devices and systems will streamline the day to day operation of the property and make things more efficient and improve guests experience. Other benefits to property owners and guests. More personalization, greater personalization and hospitality properties marketing makes customers feel appreciated not just another anonymous statistic on a balance sheet.
Targeting individuals with precise booking offers are more effective and they are more likely to buy. This is great for repeat business. A smart hotel offers exceptional opportunities to deliver personalization. For example, TVs can be remotely set up to refer to the guests by their own name. While the central control points can be used by guests to set conditions within the room, the devices will automatically create those conditions, information is more accessible. This means a guest could use their voice to ask a question and receive an intelligent answer.
Devices can also be connected to other hotel services, or the internet allowing guests to find information and reviews, local bars, restaurants and tourist attractions. data driven decision making as long as properties are transparent and follow data protection legislation. Some customer information obtained from smart hotel solutions can be useful. All they will have to securely delete customer voice commands and other data from devices like Amazon Echo. certain information can be collected, including basic usage data, preventive maintenance and repairs. Customers and hospitality property owners can benefit from The ability that a smart hotel provides for pre emptive maintenance and repairs.
Staff will be able to see performance information and operational data for specific devices in real time, allowing them to spot problems quickly or even before they happen, allowing repairs to be made earlier. As a result, fewer guests disruptions. Early repairs may save money on replacement devices, and less money loss due to rooms out of service, Ai, artificial intelligence. More and more businesses are using AI to handle some of their customer services with simple but powerful chat bots providing support, fielding queries and even taking care of the entire booking process. Artificial Intelligence is one of the most important hotel industry trends right now. Transforming the sector in a subtle but important way.
All hospitality properties of current and future generations significantly need Connected platform, an ecosystem that is consistently acquiring, contextualizing processing and analyzing customer data, and turning it into predictive and actionable insights for generating an excellent guest interaction and experience. AI will enable properties to leverage all the data coming across the front desk to back offices, and then translate and harness all that unstructured and disparate data into accessible smart perceptions in a cost effective way. Virtual Reality, virtual reality is becoming an established part of everyday life. Virtual Reality, or VR is computer technology, which uses images, sounds and physical sensations to make users feel as though they are physically present in a virtual world. VR can be very useful for customers who want to explore their destination before committing to a trip. They're becoming a very powerful marketing tool, giving customers a chance to stroll around a property to experience some of its features before they visit.
The our hotel tours have become an important hotel industry trend, ar or augmented reality. augmented reality is a close cousin to virtual reality, where virtual reality replaces the real world with audio and visual input. To create an immersive experience. augmented reality simply adds virtual elements to the real world. This could mean for example, a smartphone app that displays listings, opening times or other information over the business or traction that the visitor is looking at. Hospitality properties can use AR to provide interactive maps and information about services such as spas, gyms, restaurants, etc.
Hotels are also using AR games to make their guests visit more enjoyable and memorable. Sustainability, hospitality property sustainability is not only about going green and saving the planet, it's focusing on overall good. Sustainability has become one of the more popular industry trends as today's environmentally conscious customer demands choices that are in line with their personal ethics. At the minimum, modern consumers often require that their property of choice is as energy efficient as possible. Here are a few examples of what others are implementing in their properties. support local sources, use LED bulbs and install sensor based lights at the common areas higher locally.
This reduces local unemployment rates. Properties near forest promote reforestation properties near the seaside, eco pure system that purify seawater and makes it into drinking water, recyclable glass bottles and reduce or stop consumption of plastic bottles. Solar Panel ruse, it can power the AC in hot places and be a great heating source in the cold season. They will also lower your carbon imprint and organic garden. It can be a smaller one for Herbes are much larger, which can produce vegetables for your properties kitchen. The use of eco friendly cleaning products, refillable shampoo and shower gel containers.
Bicycles for guests as an alternative transportation, the use of rainwater for garden or plant watering, recycling use toiletries for communities in need. Use old data in the system saves paper robots. More and more hospitality properties are incorporating robots in some capacity or another. Building a positive memory is a must for Hospitality property owner or manager. They want the guests to leave share the experience with others and then return How can robots help with this multiple hotels teams have been testing the use of robot technology to help with this. And for a number of years now, the consensus is that it provides a competitive edge over their competition who have not chosen to try.
Robots have the potential to free up the time of human staff, and assist in the personalization of the guests. And that's just the start. There uses almost limitless only imagination and the cost limiting faster development. Old fears will become new motivation, but the growth of Airbnb and similar companies not being viewed as huge threats. Things are changing to a traditional hospitality properties benefit. Here's what's really happening.
Pressure from Airbnb, and other competitors has pushed hoteliers towards better practices by embracing a more creative and unique experience for their guests. As Airbnb continues to expand properties are expected to expand into more home sharing which means more opportunities for profit. 71% of travelers surveyed said they believe that hospitality properties have a greater edge over Airbnb in terms of cleanliness, advertised authentic experiences and location options. Property owners have to face the fact that home sharing isn't going anywhere but by working in tandem with hoteliers services like Airbnb is actually providing more flexibility to group sales strategy, or depending on your location, paving the way for your own better versions of offerings, combining business and leisure travel. Millennials tend to be a fairly thrifty demographic with both a hard work play hard approach to life. These traits have driven leisure, business and leisure travel, combining business and work with leisure travel.
Leisure travel represents the best of both worlds extending a work trip to take advantage of the destination or just by squeezing a little sightseeing and before or after work. Millennials are finding practical ways to explore the world without taking time off work. health and well being Top of Mind, travelers are becoming more health conscious and wellness travel has seen an increase in recent years. Technology is helping people keep a closer track of their health, with many apps and devices providing daily, even minute by minute updates on blood pressure, sleep, calories, etc. This might include changing a hotel restaurant menu, upgrading amenities, putting on classes, or renovating rooms to give a guest the freedom of choice they want. What binds all these trends together is a combination of personalization and data.
The better you know your market, the more precise your offering can be to make each customer happy.