The objectives of this module are to look at the software that you can use to create amazing content. So quite often, you can do great content, great posts for free. So I'm going to teach you about that. I'm going to teach you about how to get members engaged in your group. And look at the different types of members like I spoke about in previous modules, like potential members up to super active users, and how to create questions in your content that get people engaging, and how to map up your content in advance to get engagement. So, like I said before, it's about the journey.

So it's about how a member goes from not knowing about your community to becoming an engaged member, and how you create this content that fuels that commitment curve, and moves people through the whole process. So again, remember, identity trust, participation reward, okay, that's all Just to remind you, and here's the engagement planner and how we set it out in a previous module. So remember all that moving forward and where we came so you can see the context so and so here's some content planning ideas and examples for all the different members of your community. So here they are down the side potential new, passive, active and super user. So you by the end of this, you better fill in these boxes, and know exactly what kind of content needed to create. So what's the valuable action members are taken to fuel the business objectives?

So this goes back to the slide where we spoke about it before. So if, for example, you're trying to increase brand awareness, can you monitor how many new referrals you're guessing what signup rates, like how many comments and likes you're getting? If you're trying to use your community to generate new sales leads, and look at the increase in product sales and try and monitor what's going on there. So these are the business impact. Can't remember it for refer by The earlier module and remember exactly what we're doing all the time. So content.

So now we know what we want our members to do. So say purchase more products as they adopt the identity and the development trust in the community and then start participating, get their award. And we're moving them through the cycle. But we now need to plan how we're going to fuel that experience. What content do we put into the community to make people keep going and over and over through this community experience? So look at the content you're creating, and ask yourself these questions.

So what content are you creating? What Why are you creating that content? So think about it, why are you creating that content? Make sure it's in alignment with your values back to the original slides and what we were talking about earlier, how often you're going to share the content. So again, rituals, don't do all the big flurry makes sure you keep up and do it consistently. And who's responsible for it.

So if it says new community, it might be you. But moving down, you might get two moderators in to do some creating a content or ask members who might have expertise to share in the group. So always think about what's the goal. This is super important. So what content makes members happy, regardless of where they are on the commitment curve, so some content will appeal to some people on there, some will appeal to others, but you need to be making your members happy. So you can divide content up into three types.

So there's ritual content, so that's like the new member welcomes which I said I do on Sundays. There's promotion days, and but they need to be consistent and regular. So if you always do a promo day, make sure you always keep to it on a special day, or if you do a Facebook Live, it's good if you can just keep it on a special time because then people wait for it and expect it and they'll build trust because they know it's coming. There's also variable content. That's real time. So save that happens all the sudden things in the news, you can jump on do a Facebook Live it's real time, have a discussion around it, it's organic, often I will think of something and I'll think, Oh, I want to share it in my community, and I'll just share it.

So that's variable content. And then there's automatic content, not a big fan of automatic content, you can schedule it within Facebook, I would say that's probably the best way to do it. You can use tools such as social edco. But I think that actually you're trying to build real relationships. So yes, she can schedule it and that means it automatically go out. But I do that through Facebook myself, but the options there as well.

So there are three types of content that are available. So you want to set the example. So right the types of posts that you'd like others to write, so if you don't like gifts, don't use gifts in your post because people will model it, nor is modeling it. And, and a bit like when you respond to people's responses if they Comment and they finish their comment with a kiss, say, or heart, then I will respond with a heart or a smiley face or a smiley face because then you can make it a connection between each other. So highlight it when members write content that you like. So you appreciate it and pick it up and give clear guidelines based on your values eg you know, the no self promotion and keep the content quality high.

So like I said, recruit high level members. Don't just burn people into a group because you want a really large group. Think about the boundaries for membership and get people who are truly aligned. So here's an example. So again, this is the one I used earlier, and it just really sets up what I've just been saying. So clear introductions, links to learn more and requirements to join.

Say plan your content and To feel the community experience in your Facebook group. So here's the community engagement planner. So this is what we've spoken about before, about how you need to create content that really appeals to people regardless of where they are in the community cycle. So there's a blank one here, a content planner, it'll be helpful for you. Don't over stress. If you can't think of anything for each box, don't worry about it.

So think about how each piece of content you produce reinforces the identity, how it will build trust, seek to encourage participation and gives a member the reward they're looking for. So this is why I say a poll would work well in a group because you could call out to certain sectors in your community that who would like in a face to face meetup. Let's do a poll and then everybody who's interested in that would start answering that post that participate and then they'd be connected to other like minded people. He also wants to meet up. So again, you can see how that kind of content will fuel and discussion. So, creating content, it's important to make it look professional.

And luckily nowadays, you can do this really cheaply. So if you haven't already, check out canva.com. All my content is producer here, it's free. making great posts for all your social media, upload photos, add in things, it's super easy to learn. And yeah, do that. And from my phone, all my Instagram posts, and sometimes Facebook posts are created on Tiger armor.

It's only about 499 I think, is quite cheap to buy. So get that without the label on the first this is made by Tiger armor because that doesn't look very good. But use that and you can create pose, add add text, it's really really cool. So they're my must haves. Be live TV. This is a way to do interviews through Facebook and get more interaction so you can get better is popping up on the screen.

This is paid for. It's about I think it's about $10 a month. Or you can use Facebook and use it natively within the app. And you can add people on that way. But there's an example. So yeah, so use be live.

And Joe critics or riot x, I don't know how they pronounce it is, again, the analytics tool that you can use. So you can use Facebook directly and use their insights, which I would suggest is probably good enough. But if you want some more insights you can use you can use this software. So always remember, and I keep coming back to it just so you remember its identity, trust, participation, and then reward and this is what we're doing all the time. Just always remember that. So for potential members, so this was a video I made, I put it on my personal page and just explain the difference between a Facebook page and a group.

So I just put it out there and then people would say, oh, Interesting and then they might want to come to my community. In the comments, I probably put a link to my community because if you put a link in the comments, you'd probably get more exposure in terms of the algorithm. So there's some content I created for potential members. Here some other potential member content creators. So this is a note on the left that I created. So a bit like a blog, but you can create as a note in Facebook, and at the bottom of the note, I spoke about my group and on the right is me talking about my community and yeah, just promoting it through a picture pictures were better people engage more, or put a picture up there and so that Yeah, another way just to promote my group free This is a long form post.

So tag people in that I know and I explain why I set the group up and tag people who I thought might want to grow. And that was really early on. I think we've got 176 members already, then it happened really quickly. I think I added it in the first September. So I've got 176 members within five days. So yes, share what you're up to be genuine.

And people will read your posts. And then I want to join your group as well. This again, so I did an interview in the group, like I said, in the last module, we Katie, it was really good. It got loads of engagement. And so I spotlighted it on my personal page and said, this was brilliant. I did it in my group, he wouldn't have more interviews or access this come along and join my community.

So that's another way to do it. If you see thought leaders in your industry, so this is Gary Vaynerchuk. And I saw this video saying the importance of community management and so I shared it and I do the light harsh way because that's the term that I use. I joke and Clearly I didn't bring up Gary. And it was just my joke. But is that Oh, thought leaders thinking it.

So maybe this is a place where I need to be. And you can put it on your, on your website. And I've mentioned that before. So I had it on there and got people coming across that way. So that's an old slide, join the communication Academy. Again, I changed the name, you don't always know what's going to work.

I didn't like that name. So I moved it. So um, yeah, so this is the graphical used on my website. And you can click on the image and apply to be part of my group. This is another cool thing that I have done. I have a signature on my email.

So this signature at the bottom has a link that says join my group. So all my emails go out and they have at the bottom so people can easily find my group and join just by clicking. And this is set up using something called y stamp. And you can set up multiple signatures, and it's pretty cool. So there's another idea for you Reach out to people. So just talk to people send the message and say that you're thinking about this group, I'd love to, for you to be in it, do all those kind of things from the start because that'll start that starts engagement going and starts people interested and also, you're talking about real people so you want to connect with real people and see if they're interested in joining you can use your page as well you could use your Facebook page, you could run ads, you can promote it you can link your Facebook page to your Facebook group as well too.

People get can find you more easily. So there's these are all free ways to get people and and create content for potential members. So again, this is a growing your group as well as reaching potential members. If you're in other groups, make sure you participate in their promo days. And then often people will tag me and say clay you speak to Claire Burning community because she's an expert on it. So that's cool.

And that's how the community expands because others promote you. And that's how your group starts growing organically. The other thing you can do is create swag. So create stickers or key rings or any of those kind of things and they will really be a good way to give things to your members early on or highlight your group or just get that brand awareness out there. So now we're going to move on to new members. So like I said, the content they need they need to be seen and need to be remembered you can start using the member nickname so you can say hi dentist or Happy Monday cm X's or whatever it might be or Hello schools so schoolers, whatever is working in your group say welcome them in the in today's and always really reply to every comment once community gets more established.

Do you step back a little bit? You don't always need to be replying before your other members have got, because they'll just expect you to reply first without other members reaching out and supporting them. But make sure you do reply or at least like every comment, and answer them and the question. So if people ask a question, make sure you answer it, and tag others in who might be able to help. Or you might have it as a link, and encourage the other members to work on the new members and just start building those member interactions. Imagine it like a party.

And yeah, oh, have you met CERN? So use me It says it and you tagged them, then you let them have the conversation, but you're just facilitating and that's what you're doing as leader. So create regular welcome threads. Like I said, I do mine every Sunday. Don't ask questions that are too hard to answer like and also if you say, Tell me your biggest failure. People don't always want to say, Oh, yeah, I was rubbish at this.

This is a Tara's one of your business biggest success. They want to celebrate that and get the acknowledgement. So ask questions like that. But don't hit them too hard tag members in the thread and pin the post, or use announcements, which is called now to get people to see relevant content. Remember to use messenger thank members for joining firm requested, it's appropriate for what you're doing, and do things that create a sense of belonging and language and think of the language you're using. So if someone's super active, share that in a post.

So I did that. And in my group for celiac, she was really active in the group. So I shared and showed how happy I was that she was so active and just gave us some significance for it. So that's always important. So passive members never met and feel guilty for being passive. So remember the 99 one rule 90 percenter passive, neither active Send super active, and the 8020 is 20% of the content is made.

And 80% of the content is made by 20% of your members. So don't make passive members feel bad. They're often referred to as lurkers. And you can do things to engage them. So a lurker is defined as someone who's reads messages written by other people in an online group, without writing any messages themselves. So it's common internet lingo for a member of a group chat forum or other online community, he does not contribute neither posting or commenting.

So passive members, and why do they look, they love because they don't have an active need. They can get their answers just by browsing. And they might learn because they know your community, they may wonder what questions are appropriate to ask whether they relate to anyone else in the group. So it is that identity forming What language is appropriate. So that's about the voice that we spoke about, and where can I get additional information from And also there's a social fear. So if it's an expert groups or communities of practice as it's called, then if they ask a question, they might feel like they're gonna feel dumb, or they should know the answer already.

So they're all reasons why people don't necessarily speak in communities. But if you build the trust that they will then start to speak more. So to help engage these lurkers, you need to reinforce those members of most fully adopted the identity community. So this is what I was saying. Highlight your CP users say how much you appreciate them, bring up post about them. If people are always creating great content, highlight them use the nickname and share content and so there aren't any dumb questions or that kind of thing.

The other thing that's quite cool that you can do is is bring lurkers out is create an online form so they can click away from Facebook and fill the form out and ask questions anonymously. environment, so then it's not so public. And so you can use type form to do that for free. And that's a great way to do it if you're trying to avoid people feeling embarrassed to speak in your community before they've developed that trust. So you could it reengage passive members by curating what goes on in the group for the week, and then sending out a newsletter, say, Did you catch this in the group and put a link through to the post? and all that kind of stuff and say, did you see these posts, these are great shares.

And I've been part of those kind of newsletters and you're like, wow, they recognize me and I'm part of the newsletter. That is really cool. So yeah, do that. That's super good way to do it. Um, sometimes you can do call to action and get members who aren't contributing and get them to say, Come on. Anybody you'd like to contribute, we'd love to hear from you.

So do that and on the converse site members who do contribute a lot, so I created Is Hitler collage of all the the people who contribute to the best in my group and highlighted them just to say thank you. Now we're gonna move on to active members. So it's super important that you keep them happy because they're creating much of the content. So they're responding to content, they're getting value to the new members and the passive members. And some of them will move on to be super users and maybe even events for you or become moderators for the group. So remember all the time, this is the kind of thing we're doing we're creating content which will reinforce identity will build trust and feel the participation and then give people the reward that means they want to do it all over again.

So active members always use a member nickname to describe them because this case of the adoption of the identity, user community language, regulate and create swag with the language and Brandon so this is a community I was part of and they sent me a coupon calling me a founding member. So that's still on my keeping now. You can create badges. So I said earlier that they're creating a top contributor badge within Facebook group. So your top contributors will have banished the name, which makes them feel proud, which makes them want to contribute more, which gives them significance, which gives them all these things. So it's super important.

So you can create like, ways to move people through the community. Also do events and offline as well for active members. So basically, about the identity and the trust between the members because people are getting to meet in real life and that always builds community much quicker and much more solidly than doing it online. So if you ask questions in your group, they encourage transparency and openness, it can start debates, and if you ask these kind of questions, you opening up people a bit more. And then that builds the trust because vulnerability Authentic authenticity, do start opening up these trust channels. So if you're doing this, make sure every post or an active member gets multiple replies, even if this means tagging in others, and make members feel heard if they give feedback that they give feedback, thank them for the feedback and knowledge what they're doing for you.

So yeah, it's really important, so don't ever neglect your active members. So you are thanking them for the participation, you're creating rituals, and ask good questions to trigger interaction and tag members to start interactions. So engage with your active members do live coaching, which is on the right, I did live coaching with Tanya, I did an interview, as I said with Katie, super important because it means you really, you really appreciate them. active members can go to offline events. So Tonya did an offline event for her community and It just keeps the engagement to people more, more along with your group and more likely to come back to it as opposed to another group that might be a member of. So active members get value from the community, they develop a sense of belonging, they get a reputation in the Facebook group, because they're always there, which increases that profile.

So people respond to the questions they ask. And they can get rewards, just that because they're in that position of being a super user. So shout out to them, give them stickers, t shirts, pens, etc. Just make them feel special. So that has all those levels. And the final level is a super user level.

So they create massive value in the community. They're there. They always answer things that are always at events, they want to help they feel a strong identity community. So think about giving them a special name. So like eBay have eBay power users, and we did about the super hosts in the Airbnb community. So involve them in decisions in the community, spotlight them in their community, and really give them the acknowledgement they deserve.

So I'm often being a super user. So this is me running an event for the Internet Business School, which is something called son's school. And I was running events in my local city and also moderating his group. So there's one example, another group, there's Daniel Priestley and me again, no super user helped place events. Yet super, super, super fan I am of Daniel Priestley. And I've had loads of these events, and it's really fun.

So that's what will happen with your CFP users. So hopefully you now bear to work out and fill out your content planner. So say, for example, Monday morning, you're going to welcome new members who are responsible so Claire is responsible for this. And what's the goal was to create trust, literally By identifying coverage participation, so we welcome new members and start participation in the community. So measure success, how many people comment, then you've got the email newsletter. So this is aimed at passive members, active members and super users.

Gemma is responsible. It helps content consumption drives people back to the group. So they get an email newsletter, which wants to get back to the Facebook group. So you can check and monitor the success by looking at your click through rates. And then the final type of contents on this example is Facebook Live interviews. So this is for active and super users, Claire's responsible for it, and it builds trust.

And that's the goal of it. It creates value in the community. And we measure success by the number of views and comments, etc. So that's an example. So you can fill out the content planner, which is alongside this module. And always remember this I want you to go to sleep thinking about this So yes, that was quite a dense module.

Go over it again. And yes, we've completed the content for engagement, super important. And you'll get to understand your group and what works well. So yes. So next up is module three f