Now we're moving on to Module Two, and preparation for launch. So this is super important because it's setting yourself up for success. Because if you don't know where you're heading in don't know, it's going to be a lot harder to get there. So by the end of this module, you will understand the biggest The first question you need to ask pre launch. So a lot of people miss this out. And that's why they end up with an engaged groups.

So this is super important this module, I'm going to give you some help and guidance on how to tackle these questions, and then look at the next steps. So we're going to start off with the biggest and first questions you need to ask pre launch and also how you go about answering them. So have a think for a second and ask yourself, what do I need to ask myself? Do you know? Does anybody know? So This is very essential.

And this is start with why. So do you care? And what's your purpose behind your group? Because if you don't have this if you don't have this in your mind, you didn't have the reason why, you know, is it going to make some money for you? Are you hoping to monetize it? Is it a support community you're trying to do?

Do you just want to get brand awareness? If you don't know, it's really hard to get go when you have an off day? Or when you think, gosh, I'm putting some time into this, and is it really paying off. So if you know that, it always falls back to your why it's always easier to keep going and keep up the momentum. So and as I said in the last module, it's a long run metric, so you're not going to get results overnight. And at least you're not going to get an engaged group immediately, which has got thousands of people in it and sometimes we're sold that slide.

This is how you Grow your group to 20,000 in record time, but 20,000 people in a group doesn't mean you've got an engaged group. But if you start off with purpose, and start off with your why you will have a group that will attract the right members to you. So I want you to take some time around this question. So think about what your intention is, and why it is you want to create the community. Now, if you think you want to create it, just because you think it's a cool thing to do, and you don't really know why, but you just think, well, it's easy, I'll just do it. That is setting yourself up for failure.

So these are really super important questions and questions that not everybody will always take you through. But I want you to really sit in these questions and have a think about it. So here is the little model I have for you. So business alignment. So that's how you're going to monetize your group or how you're going to do some other business make some other business impact. And on the right is a member alignment.

So that's attracting the right members to your group. members who are aligned with whatever you're doing in the world. And so in the middle is where those two overlap is where your community fits in the market. So it's quite a cool graphic to remember these things. So here's some examples. So here's my example.

So I have the Facebook groups growth, engagement and community on Facebook. So the purpose of my group is to create a safe and supportive space for visionary community leaders to learn how to build strong, supportive communities which are engaged and profitable. That's my overall purpose is not to teach you how to get to 10,000 people overnight by doing some scheme that makes people like your page or adding all your friends and your group. It's just not about that. It's got a much deeper purpose. And, for example, I've never had a problem with spam.

And I never have any issues in my community because I've tracked the right people. And then know what the purpose is about. They know me from other channels. And so I have a really engaged community in a sort of easy way, so to speak, as opposed to having a headache. So I want you to take five minutes to write down a couple of sentences, what the purpose of your group is, or will be. And, and this is really important you do this, just to just to sit in it and say, What is the purpose of the group?

It can, it can evolve, but just take five minutes, pause this, pause this and just write down a couple of sentences, what the purpose of your group is super important. So let me put five minutes and then I'll see you in the next slide. So press the pause. Say, Hey, you did five minutes of writing that down. And now you've written that down, you probably be more in a position to write about who your group spool. So think about what type of members you want to attract.

So if you are setting up a running group, if you set a running group, and it's open to everybody, it's going to be less easy to get people identifying within that group and building that community vibe. Because there's so many different types of runners, you could have marathon runners or triathlon runners, you could have winning runners you could have there's that there's the community isn't there couch to couch to you something to a marathon group or couch to a running group anyway, but it's saying basically on the couch, and then within a certain period of time, you're able to run a marathon that really taps into a Nisha is down so niche down to people who aren't runners who want and aspire to being a runner. And so that immediately start to be able to identify with others who are in the same space. Now, it's really important that you actually start with a maybe a question you're not expecting, but write down who your group isn't for so who's it not for So write down what type of members do you not want to attract?

And like I keep saying, don't focus on vanity metrics focus on your purpose. So by vanity metrics, I mean, don't think I've got to have thousand people in there. It's not worthy of a community. I know communities that are 30,000 people deep, and may have closed them off and started again, because they want that deep engagement. So So focus on the purpose, look at who's your group not for. You can move on now and write down the four attributes that your members have.

So you could write down their age range and what sex they are, you know, their business owner, parent single married their location, do you want a global group? I have a global community. I have lots of people around the world who are part of my community. So think about the four attributes you'd like your members to have and write that down. And Once you have a rough idea of what those attributes are, find five ideal members and interview them and find out really what it is their pain points are. Because essentially, if you want people to engage in your group, you need to find out what their pain points are, what they're missing in their lives, and how you can make their life better.

So go through this exercise, super important, sort of with this research, and it's really going to make you have a really strong foundation moving forward. So there's a few other ways you can start researching your members. So you can do member surveys. So you could use something like type form, which is t YPFM. Type form, you can create free online forms, or you could use Google Form and send those out to people you know, you could look at other Facebook groups, see what they're doing and research what the questions are in those groups. And look at the web analytics on your web.

See what people which pages people are going to or which articles people are clicking on. Like I said, interview potential members, find similar communities. And you could do polls. If you have an active Facebook group already set up a poll and ask people a question, see what they want. And if you have a Facebook business page, or Instagram or other social media, you can look at the insights so and see who's connecting with you. So on Instagram, if you have a business account, you can just switch to a business account and you'll get the insights button.

So and on Facebook pages, you can go into insights, you can see who's looking at your content when they're looking at it, what their other interests are. So it's really cool. There's lots of information you can find out through your social media accounts. And so yes, just do the research and it's boring. I'm not generally a person who likes researching things I like to just get on and do it. I know that's my part my human design, but um Yes, it's really important to do some research.

So here's an example of a community member persona surfboard. And you've probably seen these, there's lots of examples online, so otherwise known as a customer avatar. So this is for Eric saying it's 40 male marriage, he's got a couple of children. Quite often, it's interesting to look at their circumstances as well, because circumstances could mean that somebody has just found out they have a health condition, and they're looking to get more healthy and find out more about optimum health, for example. Now, that wouldn't necessarily mean it's someone who's male and 40 a marriage because it could equally apply the same health condition could apply to someone who's 20, female, and single. So sometimes look at circumstances as well.

Not so much. The sort of old way of always separating people like this, but it's important to look at these things. Look at where they hang out on If you think you're doing a Facebook group, and you know that they never go on Facebook, this particular group of people, which is probably impossible because a billion people do, it might be a good idea to think this early on, but you are learning through this course, the fundamentals of community building, so I'm applying it to Facebook groups here, but it applies to any platform they might choose to build a community on. So if you have a membership site, and you want to community within that you can use these techniques, the same. So here's another example. So the casual user, the business user, the power user, so it's a bit blurry, but you get the idea.

So they are a couple of ways you can start fleshing it out and writing down a bit more about who you're actually trying to talk to. So these are the next steps. So the next steps are correlate your research and find out what what what you've learned from your research and write it out Look at it, read it over, and then find a minimum of five Facebook groups that you really like. Why do you like them? What content do they create? You know, what, what engaging people?

Can you see regular content in there? And what posts get the most engagement? And what's the purpose of these groups, because if you connect with another group, it's something that's connecting with you. And it's more authentic. So if you start saying, actually, I really love that you're connecting to something that resonates with you. And if you create Facebook groups that really resonate with who you are, rather than create a group thinking, Oh, I need to be like this group or I need to be doing it like that group.

It's different. But if you can see these, it's often like things you see in other people are a reflection of what's going on inside you. So if someone annoys you, it's probably because that annoys you about yourself or if you see something you really admire in somebody else. It's probably one of your main qualities. So this is really important exercise to take some time over this Yeah, and just go through these questions, pause the video so you can read them. But think about, as I said, who the great Facebook groups for?

What are the traits and member share. So it could be women who've had a baby in the last three months, for example. Think about how you're going to describe your members. So if you set up a Facebook group, so for example, there was a Facebook group called soul school. And everyone in the in the group refers to each other as sole schoolers. So it's about is that having that thing that Bond's you and creates the belonging.

So think about maybe a name that might emerge, not essential from the off, but it should emerge later on. So I work for and consult for Daniel Priestley and he has a community that I run and strategize on as part of his business dense global and in the community. Everybody professed themselves as dentists and We all feel like we're at enter. So if that's used in the group, and people share, and say, use that word, so it makes us bond and feel part of something bigger than ourselves. So look at the shared commonality. So for example, dentist or people who've done one of dental Priestley's programs, and one of his entrepreneurial trading programs.

So that's our commonality. We all have businesses, and are entrepreneurs. So that's what the share commonality is there. So look at what motivates members to join the Facebook group and participate. So you need to think about why would people keep returning to you? There's lots of groups out there, what would make them feel they need to come to you, and if they see others who are like them and who they can resonate with, that's one reason why they would come to your group.

And we're going to go into this a lot more later on in the course. But think about what experience are you creating for them. So what are you creating? What content are you going to put out there? Are you going to create a funnel Line events for them. And just go through those and flesh it out, it will change and evolve.

But if you put a background in it, it's really much better moving forward because you've got more of a solid foundation. And then ask yourself, How do you know any of this? So look at the research, see how clear you are on the research? Do you if it's something that could be high risk, maybe you need to do some more research on that. But if you're pretty sure that you know what you're talking about, then go with that. And so yes, so this is what I want you to be able to answer and this is an essential question.

So the question is, members will want to participate in your Facebook group, because so.dot.so I want you to bear to answer that question. And really look at it and say, Okay, I can answer this now, because then you're off to a great start. So that's all I have for module two, a complete on that and I look forward Seeing you in Module Two biggie. Okay, well done. damn well next time bye bye