Module Three see is about sparking immediate engagement. And I often thought that everyone would know this, but people didn't know it. So yes, I'm pleased to be able to share it with you. So you're going to know by the end of the module, how to engage members from the start, you're going to know how to easily access the important information and tips to help your member stay engaged over time because that is what we're really looking to do. So I refer this as onboarding and Facebook groups. So it's basically means making the member feel welcome and introducing them to the group.

So Facebook have done all these changes, and then made it a lot easier. So you can see on the screenshot that it says on the right at the bottom, about write a post, so it says you have 11 members this week, write a post to welcome them. So you just click on that button at the bottom here and create. It creates this automatically. Now, don't just post it like that because people know that you just press one button, it's taking me one second. So for the last about eight months or something, I've introduced everybody in my group.

I have researched them. I've looked at them, I've read a little description about them. And so that's the way I've started to really engage my group because I've actually bother to really understand why people are there. So that is something you can do early on your groups to start the engagement going. And Reiser group welcome. So to start with is doing individual group welcome.

So go through and briefly joined. I write them a post, I put that picture in, he was taking me forever, and I couldn't keep up with that. So then I did Group, a group, whole group welcome. And then I added in descriptions about what they're doing, and change it. So here you see later on this thing, it's like shifted all the time. So try stuff.

See what gets the most engagement. There's no magic map. magic formula that will just work for everybody needs to see what your group's about and see what works. So here we see I was, I did a Facebook Live video the week before. And then I tried a case I looked into them. So a poo, works at Facebook and loves to travel.

And I just really did more of an introduction to people to really get them involved. I put a graphic in there. So I created a graphic, and I'll tell you later on how to create these graphics really easily. So welcome to the community. This week, I did a welcome post. And I said, Well, I didn't do this one this week.

Actually, I said this week, share your magic. And so people have been much more engaged when they grow because I'm like, this is your opportunity, your one time opportunity to sell yourself to us and tell us what you're up to in the world. So I change it see what happens. So I've used this one quite a lot. So if you had a magic one, what would you ask for from this community, which again, gives you insights. So it's really cool to ask these kinds of questions because it Get To learn more about why people in your group and what they're looking for, to try all these different things.

Facebook has now rolled out most groups have got this called announcements. So announcements set at the top of the page. And you can use them to create an album like I have here. And it's not my album. But um, so I'm not supporting an Amsterdam, mammals, mammals Mars, because I don't live in Amsterdam, but and this is how you can create more information. So you could put new to the community, you could share a picture.

And then you could write the description to the next the picture and say, right, this is what the community is about and what we're doing and I recommend you looking at this or that so yeah, you can do all that. Use it to share your community guidelines or ask frequently asked questions, that kind of thing. So, here is the screenshot showing announcements. So you can see you can have up to four announcements. Just underneath the blue Bella says 16 people want to join this group. So you can put in previous posts that you might have shared, just so you can easily find them.

Because otherwise, it's much harder to find things in Facebook groups, if you haven't got it sort of set out like this. So yeah, so strong onboarding means make the member feel welcome and safe in the environment. Make them familiar with the core beliefs, purposes, rules and guidelines. So you can do that, like I said, By sharing and directing them to the announcements tab where they could find all the information they need. Clarify with them, what commitments are required for them. So you know, we'd like you to participate.

We like you to engage, although not everybody wants to do that. So don't force it on them. Give them the opportunity if you'd like to invite them to. And if they don't want to, that's fine too. And show them how to make the most out of the community. So you could tell them might find these bits and pieces in the announcements or take on photos to find things to be Doing what we do a weekly ritual of x, and how they make the first connections in the group.

So if someone comes in, you already know somebody in the group is connected in a way that might be beneficial, make that connection, tap them in that kind of thing. So here's an example. So we looked at this community earlier, what is coffee with Dan. So he's got a clear intro. So the nutshell version is what the group's about. There's a link to learn more.

So if you want to know more about Dan, then you can head to his website. And then if you want to join, he gives, he gives some things that make it feel more exclusive. So it says you need to be friends with him already, or have five or more friends inside the group. So this is a demonstration of what I was talking about earlier with the trust. So if you've got five people in there, you're going to trust the group from the off because you know, I've got five people in here I already friends with so it must be cool. Otherwise, why would they be in there?

So again, my fellas Saying early on, this is why strong communities work because they are using all these techniques that I'm telling you about. But they happen naturally if you naturally create community, but it's not always easy to naturally create community. So yeah, that's it for for more exclusive. So that's an example. This is something that maybe you haven't thought about as well. But I just wanted to leave you with this as well in this section because does the member experience end so sometimes you think you might go into a community and that's it, and you're in there for as long as you want, but actually, it might be a new mums group.

And so when your child hits three, maybe members leave and if that's happening, maybe it's a ritual around you know, we're saying bye to one of our members this week. daughter's now three and she's fine. She started school and make it special as well. So think about how long people are going to be in your group for how long they need to be in there and is having that fresh influx of new people and old people going out as well. It might be at that stage he moves on to a new group. So if it's people who children have just started school, maybe get into school aged children, five, seven, going through that whole experience, so it gives you an opportunity to open up another Facebook group where people can have that identity again.

And the other thing is, do you allow members to be inactive. Now remember what I said about passive members and they are really important and can make it a very large percentage of the group. So necessarily, you might not want to make them. You might not want to get rid of people in there, but you can sometimes try and do things to get the lurkers talking again. But have a think about that see what's happening in your group. So, here again, just to remind you identity, trust, participation reward.

This is what it's all about. The commitment curve, moving people through the Journey to get them more involved and more connected. So in terms of fueling this, think about the content you're creating to engage your group. So in a later module, I'm going to go much deeper into content and give you some examples. But remember what I said consistency is everything. So that gives members a sense of safety and seeing those communities worth investing in for the long term.

So think about that. Simplicity wins. Don't overcomplicate, don't do too many posts like magic Monday, Taro Tuesday, winning Wednesday. Thinking Thursday, fabulous Friday, super Saturday and sorry, Sunday or whatever. You know, sometimes people go over the top don't do that. That's kind of keep it cool.

And, but rituals, fab, they strengthen. So we have things like Christmas, don't me or Easter or bank holidays. And then Richard, we know and we all pass Aren't we know that Christmas is coming up and we get the traditions around it. And we feel safety in that because we do that every year. So it's the same when you're doing online communities. So here are some examples.

So you can do the ritual which I started off, which is the thing that I decided to stop in the end because I couldn't keep up with it. But Happy Birthday to a group member, I produce this post and did a birthday shout out. That's one example. Another one is say here Friday, fun day, let's spread the love today commenting and give a shout out to someone in the community. So it could be someone who's helped you or who's doing awesome work or somebody just think says i'd love today. So that was a cool way to start creating collaborations within the group.

So there's an idea. So, rituals to manage the group. So if you don't want pro in your group, manage it with a ritual. So maybe once a month or once a week, do a promo pose and people can promote their stuff and promote what they're up to in the world. So it avoids spending the rest of the time always welcoming new members, make sure they're familiar with the group guidelines, and do rituals to reward members for actively participating. So I'm reading the dent community.

Last week, I gave away double tickets to a dense event to the top three contributors. It created loads of engagement, people were really excited to be acknowledged for their contributions to the community. And moving forward, people be more likely to engage in the community because event they've been led to get a reward for it. So can you connect rituals to the group values, so if a group value is collaboration and participation, then if you can add a ritual to that, so as in you always give a prize for the top contributor. You're supporting the group values, and so there's something else you can do. In terms of content, think about what content creates value for the community.

So how can you create things that will allow me to tell stories about its members and things that will deepen the bond to team members. So shared experiences. So for example, the Birthday One, everyone has a birthday. So people start to look forward to them being brought up with a birthday post. They know what it feels like to have a birthday and it creates a message around there. So think about your community, what you're trying to do, and how you can tell stories around whatever your theme is if you have community and your values.

Event offline is super important. So deeper connections are made aware a community is in the same place at the same time. So online, I could log in now and then somebody else will log in 10 minutes later, and it's not At the same time, but if you can bring an offline event into community, you would super superduper superduper deepen the community connection. So try and bring offline things then use something like meetup calm to be able to facilitate that. And Facebook are bringing out new tools. So they put one out yesterday about creating a meetup.

And you could just press the post and it's right in the when you press the you know, where you write a new post is one of the options there to create a meetup. So use that because it's really important. So an example of that is, this is Tanya, she's a member of my community. And she offered an in person workshop, it's filled out and then people actually later on went and joined her program, but she offered it and these people will bond and they'll be more likely to contribute to our community long term. So that is an overview of Well, that's a view of how to spark immediate engagement. And this continues on the theme of the secret sauce.

So it's all interrelated. And yeah, so we're gonna move on now to Module 3d. And I hope you enjoyed it because this is this is where the real magic takes place. So I'll see you there.