Because access module to be objectives for this module, and you'll know where you're currently at. And you will have more of an idea of what success looks like, especially to yourself, because that's what's important. So we're taking you from position a to position B. And obviously, there's something in the middle that's stopping you from moving to position B. So we need to look at that. And we need to look at how to monitor your successes as they arise, because really important to note things and how far you come in.

Because sometimes we can get carried away and not realize how much we've achieved. So 80% of all success is from mindset. So this is super important. And even though you think, well, what's this got to do with Facebook groups? It's got everything to do with Facebook groups. But it also got it has everything to do with everything in life.

So I want you to ask yourself this question. What defines success? So I want you to write down what does the ideal Community look like for you. So write down where it is you are. So you might have zero at the moment where you might have one. And that's not doing very much for you write down what the ideal community looks like, and write down a list of what kind of value does the community create for its members?

So is it supporting people? Is it answering their questions? Is it giving a space for collaboration? How does it help people because essentially, you need to be creating something that's going to help people and that's what's going to bring them to your community. So and then also, we need to look at the question of how does a community track its successes. So for example, if your idea of a successful community is 20,000 people who pretty much don't engage but you've got 20,000 if you want that figure, Shay, I have a 20,000 number in my community.

You need to see how you have So obviously, that's clearly an easy thing to track because you can see how many people are in the group. And I'm not suggesting that as a good thing to be tracking or not tracking. But that's not a good thing to aim for just 20,000 for the sake of 20,000. But we're going to come back to that. So community building can seem to be intangible, because as I keep reiterating, is a long long run metric. As then you won't get an overnight success.

It's like building a relationship. So if you go on a date with somebody, the first time you start off a relationship, and if you like each other, then you see each other again, and long term, you may end up getting married. But that doesn't happen within the first couple of days. So this is just like community building as as well. So it will only succeed if it has a clear unified goal to keep aiming for over times, but links back to the previous module where we're talking about purpose and how important that is. So it's really crucial for communities to spell out What an ideal membership experience looks like and what value it provides to its members.

Because then over time, you can see how it's building and how it's growing and how you're providing value. So look at what your desired result is. So write that down, see if it's a figure, figure, if it's a number of people, if it's to reduce your support inquiries, if it's to get innovate your product or make your services better write that down. So write down whatever your desired result is, from what you know now. And then think about what you deem to be success. So a successful community could have 100 people in it, but have 100% engagement and everybody buying your product.

So you've got 100 engaged people buying your product, it doesn't necessarily mean that if you've only got 100, it is not successful. So really think about that. Now we step back and think about where you currently are. So maybe it's not having a group. Maybe you have One but it's not engaged, what would what would really think, Wow, that was worth doing that training for sitting that question, and then write that down. And then you can refer back to this later on.

And then I want you to think about where do you want to be. So where you are now and where you want to be. So do for six months to a year, and then do five years, and write that down as well. I really want to pause the video and these questions deeply. So this is a super, super interesting question. And matters.

How are you in your own way? So this I've worked on myself so much over the years to realize how I'm standing in my own way. So for example, I haven't recognized my successes and my mentors and people around me have been cheering me on and say, why are you doing these amazing things around the world, even the biggest businesses in advising huge concerns about community They're all loving your work now. Oh, really, I doesn't say much to me. And which stops me expanding and stops me talking about that and keeps me small. So I've realized that I need to start stepping out of my own way, and embracing the fact that I'm really good at community.

And I deserve to be recognized as an expert in this space, because I've had the feedback from others. And, yeah, it's my time to step into it. Because if you remain small, and you don't share your gifts, then you're going to make less of an impact in the world. So awareness opens choice, which opens action. So as soon as you're aware of something, that's the biggest point because then you can go and act from it. If you're not aware.

You're not going to start acting and changing things. So think about that question. maybe think about that over the weekend, if there is a weekend when you're doing this. And so defining the success, I want you to write down your purpose, your vision And the vision and values as well. So I want you to combine them, and make sure that your values fit into the vision. And we're going to do a deep dive into vision and values in later modules.

And also, we're going to be addressing in later modules about business and social impact. So maybe think about it now and think about what business impact you want to make from your community or what social impact you're trying to make. And that's an external purpose. And an internal purposes are things like the trust building. So if you create an amazing community, you will see that members will start relying on each other and not you. And that means you've created a safe and trustworthy environment.

And that's super important because it means you're supporting people and helping them get through their individual journey. So that's really cool as well, but we're going to come back to this but this is just like your initial observations. So I'll give you a little bit of an overview of Some kinds of business impacts that can be made from building communities and using Facebook groups. You can use them to educate and support. So there's a Facebook group that's been really busy recently with a GT GDPR regulation changes that have been going on. So there's been groups around that.

Increasing brand awareness and product loyalty, and support costs, reduce noise creating brand ambassadors are speaking a little bit about that already. You can use community to recruit employees to your organization, encourage habit formation. So encourage people to keep coming back to your brand because they keep seeing your community. You can use communities to generate new sales leads because you're building a trustworthy environment and people you're more in their kind of presence and so they want to buy from you and they want to because they just know you and people always want to buy from people they feel they can trust a digital marketer community as I shared with you on the previous module, it can help increase your attention to the membership products. They have a membership site and a membership training product that also includes a Facebook group. And you can also use them to positively impact a previously unserved demographic.

So that's a group of people who previously weren't connected that disconnected in society and they feel alone and lost. But if you can bring them together, that's obviously making a massive social impact. And so, we're going to go into this later on. But all of these things you need to look at what actions that members are taken to fuel these business objectives. So here's some examples. So for example, if you your business impact you want to make it to educate and support.

The way you can see that that's happening in your group is because you will see the community answering questions of other members in If you want to increase brand awareness, you'll see increased referrals, sign up and you'll see more comments and likes your newsletter might be open more, get more video views or shares on post and that community is creating that brand awareness. The increasing brand product loyalty, you will see a higher retention rate on your membership program. And that's a good indicator that reducing customer support costs. So this is what I was talking about with Apple. And so you can see how many inbound inquiries you get with support questions. And if these though you're juicing, you will know that your community is actually answering these questions for you.

So brand ambassadors, if you're running events, you might find more people wanting to help at the event and you can monitor these numbers. You can see who's engaging. You can check it insights in your Facebook group, see who's interacting and what's going on in those groups. And Yeah. Now the other thing we haven't spoken about, particularly, but so far, but in a community is important for all these reasons, but also you can use it within businesses. So it connects employees in your organization.

And it might mean that, for example, Bob in accounts, is connected to Susan in marketing. And then when a position comes up in marketing, Bob says, Well, my friend, he is really looking for a marketing position. And so he recommends his friend, the friend Barry trusts the company because his friend was there, and they can reduce recruitment fees. So that's just one example. Habit formation, you getting people coming back to your group, creating content from members. That's another way that business impacts shown generating new leads so you see lots more product sales, but you need to be tracking where these products sales coming from its checking.

They are coming from the Facebook group in the community and Again, check your fingers if you're selling membership products, and you might see media coverage about things that have positively impacted in your local community. And that might be a direct response to a Facebook group you've set up so that will show you the social impact. They're all examples of the valuable actions that you need to be tracking. So you can measure the frequency and quality of the metrics you're collecting. So here's a table it shows up. So you could write down answers questions, depending on which of those impacts you're trying to make in your, in your business, you won't be making them all.

But there's an idea of all the things you could write down to track it. So it's just about getting somebody in that position to start tracking it writing down how often these these actions are taking and what quality and and how much they're impacting your business. So this is kind of deep, but I just want to give you an overview of it. And that's that wraps up module two B and I look forward sr, the next module. So, yeah, just a few things to think about there. Okay, so your next module