Bronze, the final module for module two, which is module two is about attracting your ideal members. So attracting your ideal members will mean they will more likely engage, and you'll be able to communicate your message to them because they're really aligned with what you're about. So by the end of the module, you will be able to understand why cultures and central to engagement and growth, how to speak directly to your members and build trust, how to name your group. So this is a question that comes up quite a lot. How do I name my group, what's the best name, so I'm gonna use some tips around that and some tools that you can use to help you name your group. So it will attract your target audience, and also how you can build your list through your group.

So in terms of attracting your ideal tribe, like I said, in the previous modules, you need clarity on your culture. And once you have that culture, you can start to sign on the group name and the name is there to attract your tribe. So you want to change Use a keyword rich name. So use words that potential members will be searching for. So here's an example of my group. So my group I called Facebook groups, growth and engagement strategies, because that's primarily what people are looking for.

Now, actually, it's about deeper community. It's about understanding all the concepts I'm talking about in this training. But actually, people aren't searching for that they're searching for how do I grow my facebook group? How do I get engagement on my Facebook group, so that is what I called it. So there's an example. Here's another example.

So this is GDPR, which is going to come in force in Europe. And so the group is called GTP. ox is what people are looking for, for online entrepreneurs, and then the countries so that's what someone would type in UK online entrepreneurs. GDPR. So there's another example. Another example, so this one, this group called raising kids with a growth mindset, so Growth Mindset kids, children, probably kids to make it shorter, so it shows up.

But the words growth mindset and children or kids are key words. So that's why it's been called that. And here's a final example. So this is a sugar free support group. So people will be searching for sugar free, how to become sugar free. And so that's quite a good example of how you can choose a short name.

But people will be searching for that online and say you're ugly, it's more likely to come up. Now you may be wondering what people are searching for in your niche, you can use a tool called the Google Keyword Planner. So it's free to use this to you have to sign up for a Google account, which is free that you have to enter your credit card, but it doesn't mean you're going to be charged anything. And you can search for keywords in your niche and see what people are actually searching for. So that's a really good tool to use to, to have a look about and find out what people are searching for. So that's all well and good.

Unless you are connected to a brand or product, in which case, you would want the group to reflect your brand name, because people already know that so for example, this group is digital marketer engage, and the brand is digital marketer. And so the name of the group reflects that. So it's fully engaged, but people might be searching for digital marketer and then come across this group as well. Another example is solo school. So So school is a product, it's a membership site. And it has a supporting Facebook group, which you can only be part of if you are part of the membership site, but that is why it doesn't people necessarily won't be searching for solo school with Alexi.

But they don't need that to happen because it's part of a different product, which is a membership site. So you don't need to have a keyword rich in that example. So tips for name creation. So here's a few tips. So think about who is your group for. So look at that first, say, who's your group for, try and bring that into the description.

Look at the value you're providing. So for example, that sugar free support, you're, you're providing a space where people can discuss that issue, how to become sugar free. Are you trying to overcome a pain point for someone So, like I said, sugar free, you're trying to get a sugar. So all the GT GDPR people are worried about what's going to happen with that they need support. So that's involved with it with the key name. Now, we spoke about this in previous modules, and we've done quite a bit of work around it, but you need to set your culture and your values through your description.

So this is your place. And you will see from the initial video tutorials about where to put your description but you Just set the culture and values through the description. So people know the vibe of your group and how you can show up in it. So in the group description, you want to welcome members and include the group name, set out your group rules as in what is and what isn't acceptable. Talk about your promotion policy, whether people can promote or whether it's an a promo group or whether you give opportunities and what type of group is it what are we doing in that group. Now, I would recommend looking at some other groups, seeing what they've written in theirs and seeing what resonates for you and then creating your own.

You can pause the video and read mine. So this is off my group. It says the purpose of it says who I am, and it says what I expect from it and my mission and the vision. It also goes on to really set out a script for discussions it shouldn't be it should be used to ask questions. share insights, build, engage communities build division share articles, but it's not for self promotion. It's not to be mean to others.

And it's not to share irrelevant content. So it's set out very early on from the start. And this is an example of a description where the Facebook group is connected to a product, so the digital marketer crop product. So it says in there, why, how you can become a member. And it also says if you want to learn more information, so if someone comes across this group while on Facebook, they might then go back to the website, and they actually that's something I'd like to be involved with. And this is an example of how you can build your list or your group description.

So here is a friend of mine, Rachel and she has a digital marketing tribe. And she sets up clearly what the groups for it's the non marketing professionals and at the end of the description, She offers these group freebies. So these are two group freebies that she's offering. Now that would build her list. So people would see the description, they haven't even got part of the group. If they're interested in what Rachel's talking about, they can get some.

She's creating lead generation by giving them an opportunity to opt in at that point. So, there's an example of how to build your list from your name. So I hope that's been really helpful. You've completed module two, and that was the last one. And now moving on to Module Three.