Hi everyone, welcome to the Be yourself II summit and this is personal branding for fashion partners. And we're talking on the subject of how being yourself is the best way to stand out in a saturated fashion market. And I'm super excited today I have Beatrice Adrian Adriana. She's a blogger, influencer and actress here in Los Angeles. I'm super excited to have her for this short q&a. She's super busy girl.

And we we met at a actually at a networking event for simply stylists. So that was really cool. So today, I'm gonna just pick her brain a little bit because she's got like 30,000 followers, which is amazing. And I'm hoping she can share some of her tips and strategies but Adriana just tell us a little bit about yourself and like how you know about being an actress and how you got into blogging. Yeah. Well, I, I started off I started off acting first and then I got into and so I created my blog called Live love where it and it's pretty much stands for lifestyle fashion and all things we love.

So it can be beauty interior events, any sort of inspiration. My main focus is definitely fashion and lifestyle and and yeah, I've been going for a year, a year now good year with my blog and I'm so happy I'm, I'm I don't know how to how to put it in towards but I'm so happy with the growth of my blog and how it's been going and it's just so much has been happening and yeah, and like and like you had mentioned, it's all about being yourself, you know and in a saturated, you know, market or industry. So yeah, I've just ever Every day every day, I'm working on my blog. So it's been something that I've been doing full time aside from acting. Yeah. I'm also finishing my degree in marketing.

So I've been learning some tips with school. So So yeah, I've been incorporating all my knowledge I think it's you know, knowledge is you know, it's true what it says it's powered. So it's always good to do research and to, to learn something and just apply it into your into your brand and into your business. going strong everyday and just loving it. I love it so much. You have to have a love for it too.

Right? That's awesome. You touched on like some really good points because I definitely think it's all about like learning and being an always continuing to learn but also applying it and it's work. You have to really you just doesn't happen. I mean, you've only been doing it a year, which I think is amazing. What I've been doing, I didn't use it in acting.

So I had my social presence then building with that with going you know, I was performing at events and oh cool acting stuff. But I feel like I wasn't as much in it or connecting with people as much as I started a year ago with my blog, I felt like I was able to kind of be more be more myself and use my voice so yeah, even more so when I was doing acting and music I feel so it's really opened me up more. Well, that's interesting because you say it's all that sounds like it's all about engagement, like engaging with your audience and really connecting with them one on one. You have Yeah, I mean, it's it's, it's not just every now and then it's a it's consistent, right. Like your site. I thought you had a team of people working.

Um, you know, I I'm so lucky to have my my boyfriend He's my he's been my my support and partner. He's also creative. He has his own production company. Oh, cool. This he does film he does. He does video for promotions, commercials.

Movies all these other things so I've been lucky to have him help me with with some of the creative content oh that's awesome it's all me but he'll he'll be the man behind the camera sometimes. Yeah that's good because you do if you do need help you need support and yeah, it's really hard to do it all on your own and I always say like you really it's almost impossible if you don't let people help you and it only makes you stronger and your your presence stronger and your site is really amazing because you cover all those things lifestyle, interior beauty, fashion lines, like Wow, she covers like a lot of things and it's all I mean, it's all beautiful and so is your Instagram feed. And do you Okay, so is Instagram, your favorite social media platform is I'm really loving Instagram. It just keeps I mean with the Insta stories now.

Or you know, we were doing Snapchat and I went to stores in warm rain. It's easier because Instagram is my biggest following. It's my biggest platform. It's I personally feel for my brand it's definitely works. Instagram is my number one, my blog, and Twitter and Facebook here and there. But you know, I feel like I'm more connected to Instagram and then with the, you know, the live streaming they're doing and the Insta stories.

It's just there's so much more people I feel on Instagram and more potential there and Yeah, I definitely want to also start growing my YouTube even more I have some videos up but I want to I'm trying to work on something where I can post at least once a week on to my channel as well. Wow, that's a lot asleep I really don't know. You just have to manage your time and honestly, and I'll be honest, sometimes Yes, it could, you know, you just you want to go crazy but because it's so much stuff but you just have to be use time management be organized, right and and know what's important, you know, put you first, you know, on top of your list. Well definitely I'm sure you have. Really you're probably being humble about your organizational Gil, you have a lot going on. But so I want to ask you about branding because Did you know before you started your your site and your Instagram, like what kind of brand you wanted to communicate?

And how did you figure that out? Like, did you decide, Oh, I love these colors. This is what I want to pose. This is the kind of content I want to post. Did you do all that but beforehand or? Well?

You know, that's a good question because I feel like I feel like I have a good grip on who I am in my kind of style. But you just keep growing I feel like my content has definitely growing and it's become better. So I look at my feed from before like well like and I see it you know, I'm seeing it to the President. I'm like, it's definitely getting better and I'm good the more I'm doing it the more I'm I'm getting to know myself even more and I have a good point style that that. You know, I like to I don't know if it's the actual Just send me but I love to be remote with different looks and different, you know, usually they say like, oh, stick with one thing because it's very saturated and you have that one staple but, um, you know, I feel like I'm still discovering that but i i know, i feel me I, I love to wear what I what I like and what I feel and I don't know, like, I touched to it.

So I'm still self discovering because you know, I'm still you know, still a young blog and but I think it's e my staples. I don't know how to put it but it's definitely there. But I I feel like I'm still evolving and I'm still growing and there's so much room for growth, but just just whatever you do, and whatever you pose, you have to love it. You have to like it and you know, in that takes work too. But before that we did do some research. I tried to get an idea of you know, trying to get some tips and advice by just reading other bloggers and bloggers that inspire me and then ones that are already successful and seeing what they're doing and even looking back at them.

They also evolved. If you look at right, then to now it's grown. So you just keep evolving and getting hopefully better. Yeah, definitely. And I think that's smart. I think you hit the nail on the head because you're being authentic, like you're discovering yourself.

So you're just kind of on your journey. And I do think that that translates into on Instagram, it translates on your site. And I think that's how you end up standing out, is because you are being yourself and that was that's a whole subject about like, not trying to be somebody else and it kind of doesn't, you can feel like people now. Really no, like, if you're being authentic or not. And even though it's virtual, it's still like, an a picture, you know, but, um, but there's so much more in it's so much more involved involved in that. So I definitely think that that's probably one of your successes or reasons why you've been successful because there are a ton of bloggers and It's really hard to stand out.

And I always think it's amazing when someone succeeds, and you've done it, like, really quickly and the markets so different now and it's all a little bit of a dip. You know, it's even more challenging. It is more challenging than, like, five years ago, two years ago. It's completely like evolving. And actually, I wanted to ask you both quickly, because I know you're short on time as well. And you I noticed you do a lot of giveaways and wanted to I was wondering, like, is that one of the way you you've been able to engage with your audience?

And is that like, do you think that is in relation to your growth? Yeah, definitely. You know, aside from just being you and I and I can't say this enough is being consistent and posting every day I noticed every day, every time I post I gain more followers and that's all you know, that's by posting. Post you're connecting, you're showing a piece of yourself And, and it's your time to just use your voice you know at first I think I, I really struggle opening up but I felt like I just suddenly I just was able to just speak as if I was speaking to my best friend and like that. I think people have trouble like, Oh my God, is this gonna be like, Am I gonna be weird come off as weird. No, you just have to just be you and I think that's what wins people.

But aside from you know, just always, you know, being consistent and being you know, just posting you know, I try to do twice a day. Some bloggers do for some do one a day. So it just very varies. But anyway, aside from that, I think it's also good to use marketing techniques and techniques are in the people love I love myself, you know, free stuff giveaways. Right? So doing some giveaways here and there, not all the time.

You know, you don't want to be like giveaway giveaway every day. So you just want to write every once in a while, do some giveaways, and it definitely brings new followers people who have not laid eyes on your profile or don't know who you are. Yeah, I think this is a good opportunity to get other people to just kind of Come visit your you know your, your profile and be like, oh what says Who's this and so they'll just kind of you know, in hopefully they'll stay and they'll stay connected with you because they like what they see and so you're right those are the kind people you want anyway those who genuinely like your stuff and so but yeah I would definitely say all about giveaways for sure my favorite ones are the ones that you know where you where you team up with a team of other influencers or bloggers and you do a loop giveaway and so that brings their followers your followers together and you know brings you new followers so that's that's a good method I think a good a good giveaway, but there are many tons of out there's a lot of good giveaways out there.

So yeah, that's pretty amazing, um, deeming I mean, do you have like brands reaching out to you for the giveaways or how do you is that like, is that how usually it typically works? Yeah, for me, I first got involved with or actually no, yes, a branded brand did contact me first. or contact me for a giveaway. That's how I did the loop giveaway with a blog. So that's when I kind of got introduced to it sounds like Okay, cool. So I with this friend I've been doing the loop giveaway, which is other bloggers.

So that's they had contacted me and asked me to join. And I think they found me maybe through I'm not sure if it's through Instagram or my blog, but But before that, like I think I did like a beauty giveaway when I started with my blog, I did an ad on Facebook, and on Instagram, I believe. I tried experience experimenting with that. And I do like on my own I did a beauty giveaway. And in return I tried to just get people to subscribe to my blog, and follow me on Instagram. So you know there are different ways you just have to figure out you know what works best.

So I think the loop giveaway worked really well with me. So yeah, I've actually I've participated in a loop one before. So I'm like, this is kind of cool, ingenious. It's pretty, like cool. Because if you're right because you If you follow along and you like go to each account and it's huge, well, it's definitely usually accounts that you've never seen before. And so the exposure is I can understand, like the benefit to doing that and also just connecting with other groups of influencers and bloggers who I can see that like as being one of the really great marketing, marketing incentives as well.

But um, okay, so let's, um, and on this note, but you Okay, so just someone that's starting out a newbie, interested in like blogging and trying to figure out how to stand out I mean, do you have any tips or, I mean, you do have tips, you've shared amazing tips with us already. But just as a last note, any insider tips for them some tips? Well, first of all, it's interesting that you're, you know, you're you're talking about blogging tips. I'm assuming this is a little off topic, but I'm soon going to be Don't eat because I'm going to be finishing my marketing degree, which I feel it makes me feel more stronger. Yeah, gain skills. And with my experience experience, I'm soon going to be opening up on my blog a section for blogging tips and entrepreneurship tips, which is like more giving more marketing advice.

And I have to say school marking school has really given me I feel a lift as far as knowledge and applying it to my work because, you know, I have to say, if I can say so myself in the year I've, I've seen some great growth with my blog and with with my social presence, but I think I have school to think, you know, aside from Do My Own research, and Anyway, I'll be offering a lot more. So you know, you're offline and always happy to hear if you have any questions or ideas I would also want to share on my blog, so I can, you know, have more laid out more in detail. You know, I'm always happy to happen, you know, if anybody wants to reach out and then that'll give me the idea to do a post on that. So I also want to give more, you know, advice When it comes to that with marketing and just blogging in entrepreneurship, yeah, that's awesome.

Yeah, but some tips I would totally recommend is, um, again it's it's you, you have to have a love for it that's definitely thing just know that you love it and find your find your style your talents like us that into it like you say, like you said, it's pretty saturated. So, you know, to be you. You know, you want to be you and you want to use that different that's something different. I could be a talent in something and cooking, right? So try to use and incorporate and think of ideas and be creative, but also I think, for me, I think also, quality is also good, not just not just quantity just trying to pose just to just throw anything. For me.

I don't know if it's just because I'm very I'm a perfectionist. I love quality. And I think brands can see that and you know, I think if brands can approach us because they will do work and they want they want content for themselves too. They want to trust your work so, so I think I'm just, you know, putting some quality content and being your own voice, having that little thing about you that makes you a little different, you know, finding it. And I think it takes practice, like I said, Every time you're posting you come to become stronger and stronger and getting to know you and, and, and yeah, just it's just hard work. It's just put some hard work into it every day, genuinely want to grow and always in Don't be afraid of Google research, right?

I always you know, I asked Google a lot of questions. A lot of research so you end up exploring, I'm just, I'm just a crazy researcher, like I I love researching. Yeah, sometimes you can get lost in it. And so I'll go from one thing to another. I learned something becomes overwhelming. I'm like God, like, but, but honestly, you do.

Take something in and it helps It's always good. tips and advice are always good. Especially sometimes, you know, it's uh, you know, you have moments where you're, you know, you're doubting yourself, you know, whatever, but, you know, that's when having I love reading inspirate anything inspirational, like, you know if it's from another blogger or from another source, you know, you just, you know, even the best I feel like you need that you need that that boot or that what is it like the the reboost or the like a refreshed or revamp? Yeah, we get so caught up and, you know, sometimes it's good to just go outside, right? No, get off work for a little bit, get your head up. And and, and come up with ideas and write them down.

So But yeah, I would just say if you really want to grow, do it every day, do some research, do what's best and just make sure you love it and, and, and and network. Don't be afraid to come up go up to people or don't. Don't be afraid to cold call or write cold emails or You know, you may get nose you may get Yes, but you just learn from that. experiences and, and, and keep going and I'm still going so yeah, my goal is to keep going keep going keep growing and and yeah, that's amazing advice. Yeah, thank you and if anything else comes up I'm always happy to help. Like I said on my blog I'll be offering more more tips Yeah, that's amazing use some of the marketing skills that I've that I've learned from school and from personal experiences so I'll be sharing more of that.

And I'm always happy if you have any questions or awesome I'm happy to do a post on that so that's perfect. So everyone you can go to live love where it calm right? Love where it calm and what your Instagram handle is. It's live love art calm, I mean not calm. Yeah. That's awesome.

You have some awesome like amazing insight and advice. And congratulations on the marketing. I'm a marketing, I've got my marketing degree as well. And I totally am right there with you about like, it doesn't hurt to go to school and learn. And if you're not doing that you should definitely be learning. There's so many other resources like you're going to provide a resource on your site.

Now as well, like that is amazing, and people should definitely take advantage of it. So thank you so much for taking the time today and like sharing all those amazing tips. I think it's, um, people should definitely I mean, I hopefully the bloggers will be listening that are aspiring bloggers trying to stand out because you've got you've done an amazing job. Thank you so much for having me. Yeah. Thank you.

So let's stay in touch and thanks again. And Happy holidays for sure. Thank you. Happy Holidays. And thank you so much for having me. So happy to chit chat