Okay, so I want to talk about front end, that's what he means focus. Oops, there, I am not even spell in my own language right, up front and focus. And what I mean by this is that, look at those terrible lines. What I mean by this is I simply want you to really see your value ladder or your sales funnel, exactly as it is, it's a funnel. And if you have a funnel that's like this, and you imagine that there's raindrops which are the customers falling down, some are gonna land some art. That's just how sales are right?

You're not going to convert everybody. But the wider that the top of your funnel is, the more likely you're going to then allow people to come down to that next level. More people are going to see the next offer. More people are going to enter your buyers list more people are going to know about you, the bigger that front end is See your front end is where really everything changes. Because if you came through and let me just quickly get this out the way you came through. And I'm just going to draw a couple pages here.

And we'll just act like this is a opt in page right here. I'm gonna copy and paste this. Alright, there we go. And add a little arrow. So you know we're going left to right. So what you're going to have here is probably some big headline, something's gonna say here, maybe a little picture or it could even be a video.

Oftentimes I do a picture and then we're going to ask for someone's email. So what this is, is your OPT in page has an abysmal conversion rate 10% So we're starting off with the idea of 100 clicks, right? So 100 clicks comes in, you're only going to get 10 email signups for this. Now then, this is your opt in. This is your sales. And we'll call this Oto.

One, and this will be Oto. Two Oto stands for one time offer. Now, once you get to a sales page, immediately most of your conversion rates are probably going to be about 1% of people that instantly come over and go, I'm ready to buy right away. The rest of it is going to take email marketing, and I'm going to talk about that that's also going to improve your sales. I'm going to even show you how one of my clients and it's not really just one but the most recent one has taken his income from basically about $2,000 a month to 12 plus thousand dollars a month and he did nothing different. didn't change a sales pages didn't do anything.

It was emailing. And it was the way that he commuted, communicated through those emails that six x is income. So, I mean, imagine that you just go from making $2,000 a month you're struggling to making 12,000, you did nothing, no more extra traffic, no more extra buyers, just simply talking. And you made six acts. So I'm going to show you even how that builds up. So initially, like I said, you're gonna have about 1% conversion rate.

But when you email properly, let's just say it's 5%. You know, that's about what mine is. And that's why I really aim for that's a pretty good conversion rate, I gotta say, then from here, your second Oto let's just say, you know, you're at my level, you know, we've split tested a lot, I split test just to get my otiose and my sales pages, I probably made 10 or 15 split tests for my opt in to get it to my opt in rates that I'm gonna be talking about, oh boy, I probably, you know, 50 I did 50 split tests for this. So don't think that this isn't just something that comes out of the blue And, you know, even still, I'm always improving it. And it was probably like the 20 split test area that I started getting really high conversion rates, but my first 10 split tests.

They were all right, you know, I had some decent ones, but just letting you know that you got to split test your way to success, you don't instantly succeed, you fail your way to success. Success isn't just you know, one way or the other. All right, there's no fail or succeed. It's literally a path. All right. So it's fail here, fail here, fail here, fail here.

And then you finally succeed. So just see it like that. And it's going to become a lot easier and noticeable to you that you're making progress, especially when you use things that track these conversion rates. So you know what you're doing. If you can't track these numbers, you don't know what the heck is going on. So if you don't have these numbers, you need to use what I'm going to be talking about, which is called Click Funnels and you can actually go to my website and you can get from 30 day free trial, and you can as well get my templates so that way you don't have to build the sales funnels, you can copy what I have and just boom, run with it from there, but go to Click Funnels, and it's 14 days free.

I think it's like 97 bucks a month. So for some people, that's too much I get it. But at the very end of the day, it's really necessary if you want to get these numbers be able to split test. It's a huge thing. So Oto two, like I said, Maybe we're getting like 15% conversion rate, we'll make that easier. So if you have a 10% opt in rate, and why don't I make this a little bit more cooler and Oto one and two, those are both videos.

And I'll even talk about what to say inside of that. So if you only have a 10% off opt in rate for your squeeze page or your OPT in page, they're both the same words, different words for the same idea, which is just trying to get someone's email address. And I suggest only asking for email instead of an email and name. Because guess what? When someone converts into a buyer, you have to get their name in order to get their credit card information. So when they become a buyer, that would be a more natural time to start referring to people by their first name like, hey, Zack, I'm glad that you purchased this book.

I wanted to thank you so much. You know, I'm getting to know you a little bit more. I would love if you would just join my facebook group and join in on the conversation. So now you're getting social awareness. And people instantly recognize that step up from Oh, they're just communicating with me to I became a buyer now they're personalizing messages towards me. And that's a huge difference.

And it really makes a difference in your conversions as well. So just a little tip there. But don't don't ask for the name upfront. You're going to get it naturally. Once they buy something until then why would you need to communicate with Someone by their first name. If they're just going to be a freebie user forever, then they make you no money.

So just get that out of your head that, you know, oh, if people unsubscribe, what was me? You know, I'm not doing good. No, the whole point is it doesn't matter how many people unsubscribe, because if they were going to unsubscribe from you, they weren't interested, they weren't going to be a buyer. And they weren't a good lead anyways, so just throw that into the wind. But I'm sorry, I just want to add in a few tips here and there, because there's so much to cover. But going back to that conversion rate 10%.

So that 10% conversion rate, every hundred clicks that comes in, you're only getting 10 email, signups. And then out of that, out of those 10 people 5% of people are going to buy so you need to literally send 20 people, so you need to send 200 clicks to get one sale. So you're starting to see how that's really hard to make a lot of money. Now, imagine that we took this back and we said, Hey, we're going to get 50% opt in rates, which I have a right once I got about 20 split tests, I started having 50 plus percent opt in rates every time. Sometimes it would go up even higher depending on how well the quality of the traffic is. That's a big, big thing you need to keep in mind.

If you get trashed traffic, you're paying 100 bucks for 1000 clicks. Of course, you're not gonna have great opt in rates or sales. But when you have good traffic, you can I've had opt in rates up to 95%. I know that's just unbelievable, unheard of. And this wasn't just like, Oh, just 10 or 100 clicks, this was 1000 clicks. 1000 real unique individuals 95% opt in rates at 950, some 54 email opt ins from that.

So again, you can split test to a really fine degree and your OPT in page now that it's converting at 50%. You know, we split tested, we made it better. Now for every hundred clicks we send 50 people sign up. Now those 50 people then go to the sales page out of those 50 people. Well, we're going to end up having problems About two or three buyers, technically, it's 2.5. That's what the math is.

So we'll say three buyers. So now that we have three buyers, out of those three buyers, three buyers now going to see the second ot or the first Oto probably will get maybe one sale, and then Oto. Two, we probably won't get another sale there. But if we sent another hundred clicks, we probably get another sale on Oto. Two. So, again, now we're getting upsells.

We're getting three times as many sales on our sales page. And why did we improve this? No. Did we improve this? No. Do we improve this?

No. What we improved was the front end of our funnel right here. What's collecting the most raindrops. The more raindrops that you can collect the bigger that top of that funnel is? then guess what, the easier it will be to split test now later your sales page because you don't have to send 1000 clicks just to get 10 people or 100 people to see your sales page. Now if you're on opt in page is converting 75 even 95%.

Guess what? split testing your sales page doesn't cost nearly as much money. And it's going to have much more dramatic results. Because now, hey, yeah, this part is really wide, right? But that next level isn't. So we can work on that.

And we can say, yeah, there's now that's that level, that's that level. Again, once you have more traffic, you're able to improve things a lot more drastically and quickly, because you're focusing on that front end. That's the most important part of any sales funnel. So that's what I really want you guys to focus on. And I want you to what's known as a be split test. And if you get Click Funnels, they have software inside that does this all for you.

It'll one click Copy the page. And now what I suggest you do is just make one change and be When your ad split test, so I'm going to dive inside more about my squeeze page secrets and all different types of stuff of how I improve conversions on an opt in page so that we can really dive deeply into what you should be starting off with. Does that mean you're going to have instant success from the get go? Maybe not? Probably not. But you're going to start out much better, much further ahead.

And oh, my goodness, it's gonna save you a lot of time, effort and money.