Alright, so I want to break down Why buy? That's kind of always the question inside every person's mind. Why? Why am I doing this? Why would I get your product over anybody else's? Why would I even buy anything?

You know, obviously, number one, this is an issue it's an issue for them, whatever you're doing, whether it's making money losing weight becoming a better you, you know, overcoming emotional trauma, anything of where they're at why they're on your page right now. It's because they're interested, this is an issue for them. So that's why they are going to buy but you need to relate that it's so mundane and sometimes idiotic that you have to go. Here's why you should buy this because you have emotional trauma you need to get over. And even though people in emotional trauma, no, they have emotional trauma. You have to say these things for people to go okay.

I guess I will buy that. It's It's as simple as that sometimes that we forget to stay. And I do see this sometimes on some of my clients that they forget to state. Why are they buy because you have debt you need to get out of financial ruin. That's why you're buying this and simply validating that it's sometimes enough for people to go, right. Number two, the biggest biggest thing I could ever have you do is equating emotions of people to your product.

Plain and simple. If you can have people attach all of the emotions and let me tell you, people have a lifetime of emotions built up. So you only need to pull on a few of those strings or heartstrings and then simply show your product as you do that. And you're attaching emotions to your product. People buy mainly off of emotions not versus logic see a logical By is something like Well, of course I have to have that it something that someone may not need to have, even if they're obese, and it's very bad for their health. It's still in a sense, it's not a luxury item, you're not buying a Rolex watch.

But it's something where it's still emotions attached. It's not logical, like, you need open heart surgery because you're gonna die tomorrow, if you don't have that Valve cleaned out. That's more of a logical purchase. Whereas when it's like, well, I need to lose 40 pounds, but it's not gonna kill me right now. So enough, that I guess I don't really need it, you know? So you have to attach the emotion of, don't you want to feel better?

Don't you want to breathe easier? Don't you want to feel better about yourself and even have others see you as more attractive? And that that's a huge thing amongst obese people, but a lot of people don't even mention that in some of their sales letters. You know? Do you feel unattractive? Do you feel like You could be a better you.

Everyone's going to say yes, I'm skinny as can be. And if someone said, Do you feel you could be more attractive? Heck yes is the big answer for me. So you need to attach those emotions with what I would almost call loaded questions. All right. And loaded questions are things where you're basically asking someone something, and no matter what, it's just, well, duh, yeah, of course, I'm going to do that.

And sometimes it's as simple as even if they say no, or Yes, it's still an agreement. So it's, let me give you one. And this is where I would consider almost attaching NLP. And it's these buying triggers, in which you use what's known as tag questions. And I'm really only going to go into tag questions here. Because there's a million things we could talk about with NLP, but tag questions are by far the most effective and when I mean tag questions, It's simply something like that, that at the top, you know, you would love to lose more weight or you want to lose more weight, don't you?

And because English is a unique thing I would almost call it because of where it got its origins from almost a slave language in the sensibility that when you have high Exelon or high a verb, a verb ability or the ability to speak in certain ways, you can actually have people agree to things they would never agree to and all of their life and one of those ways is by asking tag questions. So you want to lose weight, don't you? And if someone said no, you simply say, again it processes in the brain. Do you not? end by saying no to do you not makes that a positive statements see because inside the English language to negatives equal a positive. That's the funny thing.

So when you say no to that, people then attach that note to, don't you? And it becomes a Yes, I do. And if they say yes, then it's almost like they're in concurrence with you already. So you're getting the yes that you automatically want. Now, tag questions don't work in the inverse, oftentimes, as well, by saying something negative, like, you wouldn't want that to happen, would you? And obviously, it still works.

It is a loaded question. It's a tag question. But people don't infer often the negative side of something inside of a tag questions more of whether they say yes or no to something positive, where you're looking to get a yes from them, that it works much better. So people buy because they get in what's known as the yes mindset. Even when you shake your head, you'll probably notice me do this all the time because it's just inbuilt. It's ingrained.

And sometimes I almost feel like I have neck issues because I'm I'm always shaking my head to my audience. Going Yes, yes, yes. at different points in parts and times. And, you know, even when I, in build ideas to you, if you're ever looking at the screen, you'll see me sometimes shaking my head going, yes, you should agree with this. This is good. This is knowledgeable.

And it's all of these little micro cues or micro expressions that build up, you know, you're enjoying this, don't you? I even have a bunch of tag questions. You know, isn't that cool? Or Isn't that awesome? Or when you love to do that? Or is this making sense?

All of those things are to get people to internalize even if they're not verbally saying to go? Yeah, yeah, yes, yes. Yes. And the more yeses you get, the more likely that when you get for that big ask at the end. You're going to get a yes there as well. So a yes.

Equals a yes. And what I mean by that is, all you should be asking is yes questions. Don't ever try and get a no statement of someone. Do you ever want to hear the word know when you ask someone would you like to buy this? Of course not. So what you want to Start asking his questions that result in the positive outcome of Yes.

Isn't this something that would make your life easier? Don't you want to make your life easier? Don't you want to lose weight? Don't you want to think faster? Don't you want to do work better? Don't you want to feel sexier?

Don't you want to? So all of those things are Yes, yes, yes, yes, yes, yes, yes. And the more yeses, you build up, I like to build up before I even do one sale, like a front end. I like to try and get 10 yeses out of someone. So throughout a two three minute video, I will try and get, you know, a few tag questions in and say, you know, are you interested in doing this? Does you know, wouldn't you like to learn how to blah, blah, blah, blah, blah.

All of these yeses, then amount to a more likely scenario of someone saying yes. When I asked that final question. If you want to purchase this, all you have to do is knowing that information over there, it's easy as that. Aren't you ready? Yes. And then as you go through that bind trigger that goes from a logic.

Like I said, logic is very, very easy to sell. But it's again, logical, people understand they need to lose weight, people understand they need to make more money, people understand they need to become a better themselves than they were yesterday. But that's not logical. That's a very odd thing to say. But it's not logical, it becomes not a luxury, but somewhere between luxury and logic. So you still need to attach emotions to that, bring up the issue, add test questions, get more yeses, and then people are going to understand why they're there too.

By simply doing these four things alone will probably double or triple your sales, because you're stepping outside of the box. You're not trying to say, you know, why is this a benefit? And I think the final thing if I could give you anything, I almost even forget this because it's so natural to me, is don't talk about how it's a benefit in any way to anyone else outside of what are they going to get out of it. So What do they get? If you are answering that question at all points in all times, and you're not focused on purely a, what I would almost call, um, you know, self involved or egotistical, you know, people are only looking out for themselves. They're only looking out for how this is gonna benefit me.

I don't care about anybody else. I just want how this is going to help my life and improve me not how it's going to improve the world. Not that you're going to give $1 to charity. That's actually it's very sad. But that doesn't improve conversions as much as you would hope to say, you know, we're going to donate something to charity. People don't care as much about charity.

If they want to donate to charity, they'll go donate to charity, they don't want to buy something and then go Oh, and as a benefit, it goes to charity. It doesn't convert as well as you just say, hey, instead of donating to charity, this is going to help you do XYZ better or it's going to autopilot. Your life or it's going to people are so self involved. The second that you start making a sales letter or a sales pitch about anything other than MMA, they lose all interest they they don't get why this has any benefit in their world because their world and their universe revolves around them. So keep that in mind. When you do these things.

The bind triggers are all there. They're all set up. Now all Someone has to do is just be led to that checkout page. And then they can fill out that information.