Another subject, which is very powerful. And this, this is one you do have to be very careful with. But it's incredibly powerful when you use it right? And that is using fear. If you know your prospects, your radius your audience, you know what terrifies them, you know what keeps them up at night. You know, whether they're more concerned about losing status, or losing money.

Or if there's something that's plaguing your industry, maybe it's really hard to get clients in your industry. There's gonna be a lot of fear around that. And you can use that fear in your headline. You can talk about the dangers of doing x as opposed to y. You can talk about the things that will cost you mistakes that often that people make that cost the money cost them prestige, cost them time, whatever is really valuable to them. If there are things in your industry that are actively dangerous as in can cause you health problems, and not many people are talking about them.

You can talk about that in your in your headline, your subject, really just sort of playing to this feel. And, like the controversy, people read that and they cannot look away.