Hello, my name is William Bhasin, and welcome to intro to content marketing. I'm about to share with you why I feel content marketing is just so exciting. It's one of these interesting approaches, this idea of how you get people to buy your products to enlist your services, to accept the ideas that you want to sell them. It's fascinating, and it's interesting. And it's a really great way to build your brand. So no matter what industry you're in content marketing is this idea that instead of creating a sales page, where you list all the features and benefits of your product, and then you go through and you try to persuade the person and by it, it's very, it's very noisy.

It's very by now let's do this. Otherwise, you're going to be doomed All sorts of all sorts of high pressure stuff with a typical sales letter. Content Marketing is different. You create a piece of content, whether that's an article or a podcast or something. And this content is in itself useful. It's valuable.

People enjoy reading, listening to it. And then at some point, maybe at the end or in the middle of this content, that's where you have a call to action. That's where you convince people to buy your product or whatever it is. Now, this is really, really powerful stuff. It's a completely different approach. From the typical sales letter.

That's just like I say, very noisy and trying to almost trying to bully people into buying things, which is not my style of marketing at all. One of the reasons why I like using content marketing is it's effective. I mean, if we're talking about marketing and has to work, otherwise no one would bother with it. And it seems strange that a typical sales letter would be effective. And then you compare that to something that's it's like a useful article. It's an interesting, interesting bit of content for people to consume.

How could these be as effective as each other? The great thing about content marketing is that it hooks people in people start reading it, start listening to it. And they just really start enjoying whatever it is that you're you're providing for them. Now a really great example of this is GoPro, the wearable cameras. they've released a series of videos of people wearing GoPros and doing things like surfing or riding Bike over, over a jump or something, it's these videos are exciting. You would watch these videos just for the entertainment value.

But then at the end of the at the end of these videos, there's always this idea that if you want to create videos like these, you need to buy GoPro. There's no escaping it. So the great thing about this is that people will see your content marketing. And they'll say, Hey, this is useful. This is entertaining. This inspires me.

This makes me just feel like I could do anything right now. And so maybe they'll buy based on that. Maybe they won't. But they might share that bit of content with their friends or their family. Say, Hey, look at this cool thing I just found. Well, they might come back to your site tomorrow, the next time you release a bit content, because not everyone buys straightaway.

Some people need years worth of persuasion in order to reach the point where they can make the commitment to buy from you. Not Not everyone, thankfully, that would be difficult. But so many people just need that time. And content marketing is great at building that relationship. Because people come back to you day after day, and you are consistently creating valuable experiences for them. You're being consistent in how you educate them, how you inspire them, how you enrich their life in some way.

And after a while, they finally make the decision to go Yes, I'm going to buy this product. I'm going to enlist this service. I'm going to agree to do whatever this marketing is asking me to do. If you compare that to a normal sales letter, someone will either buy it or they won't. They're probably not going to share it with their friends. And if they don't buy it, they're probably not going to come back tomorrow and see what else you're doing.

Content Marketing is different. That's one of the reasons why I love it so much. Another reason is that it's a lot more ethical. We know a lot about the science of persuasion, the psychology of influence these days, and some people use it to sell what's essentially snake oil. Now, the good thing is that these people, if there's using influence principles to sell something that just doesn't work. These people tend not to stay in business very long.

But while they are in business, they will be basically conning people out of their money, buying things that they they do not need. Or that don't, don't work at all. And, in my mind, that's not, that's not a very ethical way to go about running your business. If you have a brand, if you have a product or a service, I hope it's something that really enriches people's lives, something that adds value. And if it is, then marketing becomes really effective. And it becomes ethical to because you convincing people to take something that's a value into their lives.

Now, the cool thing about this about content marketing is that it's a very casual, hands off sort of approach to marketing, rather than trying to trick people or pressure people or bully people into acting now because otherwise, otherwise your life will fall apart. And this is the only thing that can save it. Content Marketing is about building the relationship. It's about building the fast. It's about creating that rapport between you and the buyer. And so they know, they really know that this product is right for them.

And once you have that relationship, it becomes really easy for people to trust and understand what you can do. The final reason why I like content marketing is that it's fun. I get to write blog posts, articles, I get to record videos that spent most of the time talking about stuff that I like, for example, website, I write a lot of articles about what self hypnosis can do for you. And that's great as a lot of fun. That it's something that I would do all the time if I had no other commitments. And the correct thing is, is that I write this and then at the end, I say and if you want to Learn how to use self hypnosis, then here's how you do it.

He's going to go to this link and buy this product. And it works just as well with anything else. You get to talk about what excites you about your product, about your service about what it is you're offering. You can talk about what makes you unique, what makes you special, what makes you better, more powerful, more sophisticated, what makes you stand out? What makes your industry so valuable to them, the radio, you can talk about that. And then at the end, you say, if you want to taste of this, click this link, or call me now or whatever it is.

It is fun to talk about this sort of stuff.