And there are a few different different styles of headlines that I like to use. This list is one that I find works for me. Other people like to add other categories to things. Some people don't like to use some of these. I encourage you to experiment with all of these. And if you come across a headline that really works for you, maybe you're reading a magazine, and a headline jumps out, maybe you're reading an email, and there's just a subject.

That's just like, you just have to click on it. Make a note of things like that. Because if it worked for you, it can work for other people. And I'm certainly not saying you steal this headline, you just copy and paste it when you figure out what makes it work. And chances are, they're really powerful headlines, what makes them work? will be they'll use something on these lines.