You can always just use a straight up benefit. You can use a headline that says something like, double your income in 24 hours. Or, like, add three inches to your height by eating soup or something. I guess that's kind of a curiosity One, two, because it's like one on how does that even work? Part A part of that is your your article has to deliver on the promise of the headline. You can't say something like that and then not explain how that works.

Well, that is a straight of benefit. Sometimes you don't want to you don't want to play around sometimes your product, is that good. Your service is that good. They just want to say my thing does this and just leave it at that. And again, if you know your audience, you know what benefits they're looking for. Because maybe doubling someone's income Doesn't really matter to them.

Maybe they have plenty of money or that's not really what they're after. But maybe, maybe they want to be Casanova. It's maybe, maybe they're struggling with relationships. And so if you say something like three simple techniques that will revolutionize your approach to dating, or that will make you irresistible, like something that really clear benefit. I don't use these a lot. I do dabble with them, because it does sound salesy.

But when you're speaking to a real engineered benefits that your audience has, they cannot look away just like all the other ones.