The first category that I'd like to talk about are the controversial headlines. These are the ones that just grab people's attention and grab people's attention, and they cannot ignore it. Because you're saying something that goes against what everyone else is saying. Now, I'm certainly not meaning controversial as in, you swear at people who say something racist or sexist or vulgar, like, nothing like that. You want to be professional, but you can be professional and controversial. And you can do that.

Because chances are your industry has a lot of misconceptions in it. Chances are, there are a lot of myths out there that so many people believe, even though they're not true. So you write something that just basically says, everyone is wrong about this and people go hand On, what does that mean? Am I wrong about that too? Like, what? What is that?

What does that mean? It just compels people to keep reading. And some people who have been perpetrating that myth. They can't they have to read it too. They have to understand what you were saying about them. And often, these are the sorts of the sorts of content that gets shared.

There's the controversy just attracts attention. So if you use it, right, it can. It can work really well feel like you're gaining interest in getting people to keep reading