This next one I really like. This is the one I use a lot because it works very well with sort of niches that I work with that is evoking curiosity. You say something that's just tantalizing that the person reads that and goes, I have to know more about that. What is this person talking about? I have to keep reading. And some of that can be because you say something confusing.

Some of it can because you say something that's a bit bizarre or a bit strange. Maybe you're saying something that just doesn't fit the pattern of normal marketing. One of my favorite headlines I came up with was, I never want to see you again. That that is a really weird thing. For a content marketer to say I am all about trying to build my brand, trying to get people invested getting people to come come back to my websites. And so is everyone else out there.

People want return traffic by using something like this. People go hang on what? What is this William guy talking about? I have to know more. And yeah that that headline has worked very well for me.