Here's some examples of how other people are using content marketing already. So talked about GoPro, how they feature videos and photographs that could really only be taken with their equipment. It's a really powerful advertisement of what the product is and what the products can do. Also, Ben settle, who is an email marketing specialist, and he makes a very good living and exceptionally good living by selling one newsletter a month. Now, the way he advertises and promotes that newsletter, is he sends emails every day. And these emails are interesting, they're educational, they're entertaining.

They're quirky, they're unusual that you'd read them just for the fun of reading them. And then at the bottom of each, there's a call Action, subscribe to this newsletter. And it's really quite good because he's newsletter is teaching the techniques that he uses in his day to day emails. That's really quite an interesting example. Rip curl, have their own easing. It's called the search and they're talking about surfing culture, surfing, tips, surfing techniques, all sorts of stuff like that.

So there are articles, there are photos, there's all sorts of really good stuff up there. And the magazine's entire purpose is to promote the brand, but it does so through sharing this really interesting and unique content. GE uses photographs. They have a pretty popular Instagram account that shows a lot of what happens behind the scenes in their warehouses. Some of the photos are quite artistic and They show a different side to the brand than most people would see. As for me, I use content marketing, through articles.

I read articles about minds training, about marketing. And through these, I get people interested in what I can offer them in terms of my services and my products. So as you can see, there's quite a range of different industries here. And there's quite a different range of different approaches to you can work exclusively through text if you're really good at writing. But if you hate writing, if you absolutely despise it, then you still have options. You can work purely through visual mediums to content marketing works for whatever your industry is.

So have a think about how you can adapt what you're good at and what you Your customers are interested in reading