So you've created this, this bit of content that has an amazing headline or subject that just draws people in. It's got this body that is unique, is valuable, it's readable. And it adds something interesting to their lives, or at the very least entertains them. And then this, this sizzling call to action, that says, If you want all of this, then get in contact with me, whatever however it is. You have this beautiful piece of content marketing. In other words, what do you do with it?

Now, there are a couple of approaches to this. One philosophy says keep it really exclusive. If your content marketing is valuable enough, in the sense that it enriches people, it's entertaining. It's all sorts of things and people like it, then You can make it difficult for people to get to. You can only email it and only have an email opt in on your website. Now, if you do this, then you have to know that your numbers are going to be very low, especially early on.

The sorts of people who would sign up to your list might make better customers. But you're certainly going to get a lot less of them. Now for some brands, for some industries, that sort of exclusivity, that sort of difficulty is important. If you're offering high end coaching, for example, like you're charging thousands of dollars an hour for your services, you don't necessarily want everyone to be reading your stuff. You kind of want that or have exclusivity about it. For most people though, numbers are excellent leverage, especially if You're early into whatever it is that you're you're selling your offering.

You want as many people to read your ad as possible. So if you want as many people to read as possible, then it makes sense that you need to get it out on as many platforms as possible. Now again, with your market research, it pays to know where your audience hangs out. If they're always on the go and happy to read quick emails, then send quick emails. If they're Facebook themes, then put your stuff on Facebook. If they like Twitter, and go to Twitter, if they're on Tumblr, go to Tumblr, ah, but failing anything else, it really makes sense to put your content on as many of these platforms as you can.

Because after all, if you've written an article, you could post it to LinkedIn. Then you could copy and paste it into a Facebook group. And then you could Copy and paste it into Tumblr, you can put it on medium, you can put it on any way that it makes sense to go, you can put it on Reddit, you can put it on forums, just just get it out anywhere and everywhere where your audience could be. Now the trick with that is to abide by the rules, or whatever the platform is. There are lots of Facebook groups, for example, lots of forums to lots of Reddit groups, where you're not allowed to sell things in all that to spruik your own services. In which case, it can still be valuable to upload your article, but then just take the call to action out because people will read this bit of content.

And although there's no call to action in it, you are building that relationship with them. If it is possible to include the call to action, though, absolutely do it. Do it, do it, do it. Like I said before the call to action is critical. And you should never pass up an opportunity to include in all of your content should have a call to action. The other thing you need to watch out for with these other platforms is that you don't control them.

You put something in a Facebook group, for example. And whether people even get the notification or whether it even shows up in the newsfeed that entirely depends on Facebook. And sure, there are things you can do to help encourage the algorithm to select your content. But again, it's only up to them and there's only so much you can do. And when everyone else is trying to gain the algorithm to it can be a really difficult thing to do. So it's very much worth having at least one if not multiple platforms that are entirely under your control.

For Example. I have a blog for each of my each of my businesses. I have a blog where I upload my content. And I also have an email list, you sign up to that email list, you get the blog, they get the article content straight to your inbox. I can control the email list. Because even if one email service goes down or decides they don't like me or whatever, I can take that list and move it straight to a new provider.

I control my blog, because it's my blog. I own the website, I own the URL, I own everything about it. No one can kick me off it because it's mine. So I can do whatever I want with it. A lot of people talk about the values of Facebook marketing and stuff like that. And it's true.

Facebook has made millionaires with its advertising. But just remember, you don't control that and Maybe something happens tomorrow. And Facebook decides to take all of that away from you. If that happened, you would have to rebuild from scratch on a new platform, which is why it always pays to have a platform of your own a safety net. And really the place where you should be driving most of your traffic. This is how you get your content out there, across as many platforms are as relevant.

And then of course, on those that you control yourself