So let's talk about some more examples of these sorts of headlines. Now, these are all headlines that I have written. And they've all been for my mind's training business. So these headlines tend to focus on things like meditation, self hypnosis, and other approaches that you can use to help improve your mind, sharpen your focus, stuff like that. So because these are mine, you're welcome to use these as templates. I don't recommend copying and pasting them, because I wrote these for my specific demographic, whereas your needs will be different your business will be different.

And copying and pasting things is a pretty clumsy way to go about things. Anyway, here are three controversial headlines that I wrote. The first is the problem with visualizing success, which I quite like because a lot of people talk about visualizing success. This has been a technique that athletes have you used for decades now. Everyone knows that it works. There are some problems with it.

And I talked about those in the article. Why guided meditations aren't worth listening to. That might not sound like a big deal if you're not familiar with, with this sort of the sort of industry. But let me tell you this headline got me haters. I got some really angry comments from people, which is kind of ironic, because I was talking about how guided meditations really helped them and it helped their clients. And yeah, just me saying that they actually aren't worth listening to, there's a better way.

I really, really upset a lot of people. But ultimately, it generated sales. And people who really know their stuff. were quite impressed with this headline. Why goal setting sales and values don't motivate you. It's the same sort of idea.

A lot of people talk about the value of setting goals, that how do you follow your values? Then everything will work out. And I kind of disagree. On to some fear examples, the danger with meditation and how to avoid it. Now if you're a keen meditator, that's a hard headline to resist. What is the danger with it?

And there are some genuine dangers that no one seems to talk about what free self hypnosis costs you? There are a lot of free self hypnosis resources out there on the internet, and some of them are low quality and some are downright dangerous. And again, I talked about 30s in that article. Words can kill you. That's an intriguing one. This kind of makes you want to find out more unless of course you think I'm using some of the words that can kill you which of course I'm not that's a as a pretty poor marketing strategy to to try to kill off your your audience.

Curiosity. I never want to see you again. I already mentioned that one earlier so I won't go too much into that. But I quite quite proud of that headline and it works quite well for me. Looking for a femdom you've come to the right place. I love this article.

This is so good. Because as you can probably tell by my voice and my appearance, I'm not exactly about to be offering them dorm services. That's not not a niche that I could or want to get into. But I'm talking about if you have that need, but you don't want it anymore which is true of a lot of people. They kind of addicted to these m Dom's, but they don't want to be then I can help remove that. So that's what I mean by you've come to the right place.

People were coming up to me months after I published that saying so I just read that that dominatrix article you You're right. There's a pretty funny what a stoner taught me about feeling energetic. This was based on an experience I had at what you could call a hippie retreat. But it was quite a quite an interesting take on, on how to elevate your own energy levels. And so she's trying to evoke some curiosity with that headline. Pattern breaks.

Own own. It's a pirate's life for me. I quite like this headline, because the pattern, the patent is broken up front, you only kind of figure out what the patent is, which is based on the Pirates of the Caribbean song. Yo, yo, Whoa, it's a pirate's life for me. I was interweaving some concepts to deal with piracy and meditation together. And that's kind of the headline that came out of that one small step For a friend, one giant hassle in sales, who patent there is quite obvious it's Neil Armstrong's famous lines when he threw them on the moon.

I was linking that to how you can sell your hypnosis services. If that was something that you were offering. Try or try not. There is no do. There's a concept in Buddhism, about how effort without expectation without trying to get results is worthwhile in itself and the neuroscience backs up on this. And the phrase of like yodas phrase popped into my mind and I realized I could reverse it.

And that's it creates this really intriguing pattern break trial try noise, there is no do. benefit. The easy, foolproof road to self hypnosis. There's one thing I know about This industry is a lot of people are very keen to learn self hypnosis, but they don't know where to start. And it's it can be quite an obstacle to overcome. Once you understand the basics, it's easy to practice, but just getting started is quite tricky.

So I write this to sell a really clear, really obvious benefit. Improve your sex life with hypnosis. I won't say any more about that. That's a pretty clear benefit. The best way to start meditating, again, a lot of people are curious about meditation, but they don't know where to start. They don't know who to go to, or which books to read, or which coaches to hire in order to help them learn this.

Either. How I would ruin venom venom was popular at the time. This is around the time where the trailers are everywhere and the movie was just about to come out or had just come out. And I linked it to some meditation concepts. The scariest thing, and how I would avoid it this Halloween. This was obviously around Halloween time, I think it was a couple of days before.

And I was talking about loneliness, just how oppressive and terrifying true loneliness can be. And linking it to something that was on people's minds at the time. Three types of people who can't meditate and how they can learn. This is a really nice one because it's a list. Everyone who thinks they can't meditate is going to think to themselves, okay, I'm probably going to be one of these three people. Somewhere on this list is going to be the cue the clues that I need in order to start meditating lists for whatever reason, very engaging, no idea why But they are blended how to suck at marketing and get clients anyway.

This one kind of has a straight up benefit, how to get clients. It has intrigue as well, because how can you get clients by sucking at marketing, and also has a little bit of controversy to it. Because if you talk to any marketing guru, they'll tell you, they'll tell you that the marketing has to be good, you have to be good at it. And if you're not, and it's gonna fail, I take a different approach. Invite a little more fear, pain and uncertainty. This one, again uses a bit of controversy, because everyone's focusing on how to find more comfort, how to find more joy, how to find more confidence, I'm telling you to to do the opposite.

And there's a bit of intrigue in that too. Why am I telling you to implant these negative things into your life? Why zombies get more dates than you? There's a few elements here. And I don't mean fear of zombies. I mean, fear of dying alone fear of being alone fear of being rejected.

And tied to this. There's a strong intrigue. What on earth do zombies have to do with dating? And how can they get more dates than I do? So these are a few examples. I hope that they inspire your own thinking around what it is you're offering, and who your market is.