Next pattern. next type of headline is a pattern break. There are lots of phrases and Idioms and Expressions. That if you were to say, part of a phrase, people automatically complete the rest in in mind. If I were to say to you, it's always darkest before your brain just automatically fills in dawn. It's just it's it's part of our language.

There's a better way to say something like Do or do not. Your brain goes there is no try because it's an iconic line from Star Wars that everyone knows. When you take patents like this, and you break it, you change it slightly. You replace one word with another or you reverse the order. Then the brain recognizes it because it's familiar, but then gets tripped up because it's different. It's a patent, but then it doesn't quite fit.

The patent is exciting. And this sort of thing harkens back to our days as hunter gatherers. If you're looking at a field of grass, and then there's a deviation in that grass, you want to pay attention to it. Because maybe there's a rabbit in that grass or maybe there's a tiger in there waiting to ambush you. Out brings a very good at spotting patterns, very good at spotting where those patterns break. So if you can use that to your advantage, and your headlines will stand out people will not be able to ignore them.