The Big Outline

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Transcript

Okay, so when it comes to actually creating content, here's what I always follow. This is my go to, and this is what I believe that you guys should start doing as well. I'm going to give you a few details like what I use for recording to set up who I used to transcribe, how do I optimize articles, how I syndicate that content, all of that good stuff is going to be included inside of this. So this is the main idea that we're going to be covering. And then I'm going to kind of go through and show you how to do all of these things. So that each one is to your best benefit.

So number one, what we're probably going to end up starting off with is we're going to record ourselves and create a video. And what we want to do is we want to upload that to YouTube. Now this video is going to be just like what I'm doing right here. You can use a tablet and a pen just like I do. You could just record yourself talking. You could go Through PowerPoints, there's a million ways you can present.

The main idea is to get it inside of a visual and audio form like video. So what we're going to then be able to do is go to a website, and we're going to quickly get an mp3 of this in this mp3 is then going to function as almost like a podcast. All right. So we're going to be able to literally go from making this video to podcasting. And a lot of people online nowadays, are actually starting to do that where they'll visually record themselves while they podcast. And then they'll place that up on YouTube.

So it's almost a visual podcast, whereas an exclusive audio podcast would be something like SoundCloud or lip sing or audio books from you know, maybe iTunes, things like that. Once you have this mp3, you're then going to go back or you can send the video either way And you're going to then transcribe this all right. And by transcribe, you're going to then get an article out of this. So from that, you now have an audio, you have a physical, an article, and then you get to come over here. And any way that you want to use this content, whether you want to publish about your podcast or your article, or just your YouTube video, or you can even do a combination like I do inside the video, where I include my video on my website, plus, my mp3 for those who just want to listen on the go.

So then I take this over and we're able to then social share this, and through social sharing, we get to then syndicate this out to all different types of different types. works and we're talking, you know, Twitter, Facebook, Pinterest, Instagram, all those different types of social media networks can instantly be syndicated to all with the click of a button. And all you have to do is start recording this core content right here, which is a YouTube video. And you're going to then be able to build up an audience inside of YouTube, especially when you do YouTube Live. Or one of my other favorite ones to get big on Facebook personally, is to you do Facebook Live, and then I'll take this Facebook, live recording, right, and I'll take it over here, and I'll upload it to YouTube. And then boom, just like that.

We're now taking our stream from Facebook, something that we talked about Facebook's going to naturally send us off to our friends, people. Who are friends of friends and followers so that way we have a great reach and social media following from there. And it's going to show up also on the top writes of people's feeds, for people who are currently live there in their friends list. And now a lot of people do this nowadays, not everybody's live all the time. So just going live daily is going to get you more exposure inside of Facebook. then like I said, you upload that video to YouTube, take it rip an mp3, take that mp3, have someone transcribe it, you now have an article.

You can even have someone optimize it or do it yourself. I'm going to show you how to do that. And then you can take that article that's on your website that also has a video embedded, and social share that so now your website is getting social links back to it. So this is an ultimately all of this is unwittingly producing SEO search engine optimization, and that's going to rank you higher in the search engines so that you get organic search traffic This is what content marketing is all about. A lot of people are always struggling. How can I write an article a day?

How can I do this? How can I do that? I've only been talking for just a few minutes here. And I've already created what must be at least a 1200 to 1500. Article, and it's talking about how to syndicate content. Now, maybe we might need to trim up a little bit of that article.

But sometimes it's good. When you talk slowly and at a pace, and you already are confident in what you're talking about. There's sometimes no editing necessary inside that article. But even if there was a little, it's a lot of fresh, awesome content that you didn't have to write or type out. It was just transcribed. And as the technology moves forward, transcribing is going to go from a process that takes 4824 hours, two to three minutes.

I mean, there's going to be technologies where you know, you have dragon speak, that's one of them that you have to pay for currently, or you even have your smartphone, if you're just talking to Alexa or Google, they can transcribe things for you. And that transcribing becomes instantaneous or free. And it's so valuable and so helpful when it comes to creating content on the fly. So this is kind of the big overview, the big idea that I'm going after. And I'm going to show you how to do each of these different little sections piece by piece. And we're going to start with mainly how to record a video, what your setup should be, how to podcast how to, you know, do all this stuff on the fly, and teach so that way, whatever you have your set your linear in your motion, so that way everything comes much more smoothly and efficiently.

So like I said, big overview here. This is what we're looking to achieve. When you finally have this all set up, you have the big picture, you're gonna understand that it literally takes 1015 minutes to do all of these things. And one of the final things that I should also share with you here because it doesn't have to do with SEO so much. But it is equally just as important is that you're going to come over here. Let me just quickly erase this.

You're going to come over here and you're going to have your email sequence and your email sequence, I'm going to show you why you should be emailing every single day all the time. So email every single day, and this content that you created this article, you're just going to shorten it down to maybe you know 100 200 words. And that's your your email because you're respecting people's time. And then you're gonna say, you know, go check out that article or that video or whatever you want to point them to. And then all of these things because the way that you're going to wrap up and I'm going to show you kind of the outline that you want for your video. It's naturally going Do you have calls to action built in or what I call CTAs.

And this is getting people to then move forward and say, I want to click on this, I want to find out more, and then eventually end up buying what you're talking about or what you're eventually going to introduce. So these emails that you do every single day, is then going to come back. And technically, all of this, all of this, all of this is really to get people here to your sales page. And that sales page is really where you make all your money. So that's all your core, your core reasoning for anything that you do any content that you create, it should be for them to get to that sales page. So that way they can end up you know, buying that little ticket item that you know, digital book, whatever it is from you.

So, again, remember, everything is coming. Write from this YouTube video or this video that you create, whether it's on YouTube Live or Facebook Live, or you decide not to do it live. This is the content. So invest inside of this content and I show you kind of how to outline it, get it ready. So that way it becomes a very good seed. Because from that seed, all of your content grows.

And all of your content that is put out there into the web sphere is going to attract specific types of people. So you want to have a specific outline in mind. from the get go. We're going to be going into that next

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