Publishing & Scheduling in HootSuite

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Transcript

Okay, time to get into publishing content. So when you first start in, obviously, it's going to prompt you to do it the first time. If you want to prop publish content, it's going to be over on the left side of this dashboard over here, as you can see with my cursor, so you're just going to go over to that. And once you type into that, it's going to allow you different networks to select and publish to, that you would like. So here we are, we're navigating to publisher, again, there's all types of guides that they have here. From scheduling a post, how to add the social media networks, I'm gonna be walking you through a lot of that, and then giving you tips into different social media networks, whether you should be there, kind of how you should post the messages that you should post, how much should be you promoting something, and how much should be you just giving back to the community so that way you can garner a lot more traffic and goodwill towards your audience.

So Here, again, we're gonna go ahead and say we want to send this to Zach Miller and sales funnel secrets. And we want to say, Hi world, how are you? And if you want to post any links, etc, like that, then what that's going to do is you're going to take that down here, use it just like that. It's going to shrink it, turn it into an alley. There you go. And that's going to become a tracking link.

So, if you don't already use something like click magic, or a link tracker, this is vital. You need statistics in order to see how you're doing and where your promotions have effect and no effect and the promotions that have of course, no effect. You're gonna cut off like the fat. You don't need it. Focus on what works right So we're gonna go through, and actually I'm gonna push this back, I'm gonna go right into just the sales funnel secrets. post that there it is, we'll say send now.

Now I'm gonna go log into my Facebook over here. And while that's posting, here we go. I'm also going to show you how to schedule something. So that way something can be posted five minutes, five days or even five weeks into the future. So we're gonna go ahead and say schedule this post and there I go, misspelling things as you can see, my fast typing. So we'll add that link again, we'll shrink it down that allows us to track it see different times, and that's why you want to be careful at different times when your post is more effective or less effective.

Different social medias are going to be more or less used at different peaks and hours depending on the time zone. Have the target country that you're going after. If you're going after someone in UK, then your target times are going to be much different than targeting someone in California in the USA. So just keep that in mind. Now, when you go over here, there's going to be a few different things that you can actually use. And I'm going to go through that some of the media that you can choose to upload allows you to add videos, media, you can even upload YouTube videos, things like that.

And the whole idea behind that you can connect to YouTube that allow you to broadcast your videos inside your actual channel, which I'm going to show you in a moment. But the second thing, which is really why we're here, getting into the scheduling, let me exit out of that here. And you're able to broadcast things into the future. So that way, like I said, you're testing different times, making sure do I want this to be you know, happening at 6am or 6pm. Who am I trying to Target y. So when you get those audience ideas in mind, you can really start nailing down those exact moments when people are most active, most prime and ready to be sold, really.

So I'm going to exit out of that a little bit. Now you can also add a location that's also unique. If you're a local business, it can allow you to post from wherever you are, which for me, of course, would be like Atlanta, Georgia, I'm just going to block out of that for a moment we'll go back in. You can even have targeting options that allows you to go to different network profiles, especially if you do ad span or advertising. This allows you to link it in and be able to send these messages to direct audiences that you've already chosen ahead of time. Finally, the other thing that you can work through is your privacy options.

So the privacy options are just going to basically be allowing you to share with certain people, maybe you only want this to be inside of a group, you don't want this to go out elsewhere, then the privacy option is going to allow you to post that to specific areas so that it doesn't get shared like that. So with that being said, we can go ahead. I've scheduled it for tomorrow, we'll auto schedule. And now we have a post scheduled for tomorrow, that's gonna say, hey, world, here's a scheduled post. So as we go into Facebook, I'm going to go ahead, go on down and we'll go into sales funnel secrets, the book, the group that we just posted into, and we're going to just quickly check, verify that it posts to the right group that we want that everything's okay. And you can kind of see how each of these posts are going to show up inside your groups.

So we have our pinned post to the top and here we are shared a link. As you can see, it says, Hootsuite right up there. Zach Miller shared a link and that's our publisher our app. So the nice thing about this is, again, we can put it into our own tracker or we can use Hootsuite, but I prefer to use theirs. And they're awesome, awesome leverage point to use inside your social medias, because not everything has to go off at the same time as we'll be discussing inside in depth when it comes to posting on each and every network.

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