Okay, so I told you that we're going to get into the outline for your videos that you're going to be recording whether I said it's live not live Facebook or YouTube, it doesn't really matter what you need number one. And this is so important. This is why I put it as number one. One thing, all right, even if you're an e commerce there only needs to be your best seller, your biggest thing. That's what you need to put up front, whatever that one thing is, like I said, For me, it happens to be my book, sales funnel secrets, I always push and you know, get people to that it's absolutely free. You just pay the shipping.

You know, that's like a no brainer for me. That's why it's a biggest seller. And then that leads into other things people get to know me like me, trust me, I get the credit card information, I can offer them upsells I know that they're segments of themselves because They've whipped out their credit card, which is something that literally 95% of people online aren't willing to do. And that's like, you know, you're automatically segmenting people and going, Okay, this is someone who's willing to trust me. Now, what I mean by 95%, I mean, 95% that will trust you, you know, if you become like a brand name like Bank of America, or, you know, whatever it is that the Dow or some trading company, of course, you're gonna have higher conversion rates. But from flatline, as much as you market 95% of people just aren't going to trust you.

Even if you're some big name guru, it's real heat, that's when it gets to billion dollar marketing to have those types of conversion rates. So have one thing that people can focus on and you're going to be good, whatever that one thing is, it needs to do and deliver a desired result. All right. So whatever that desired result is, and this applies to everybody, every company Everything you lead with a front end product, you don't lead with a million decisions. If you have a million decisions for someone to pick from, they're gonna pick none. A confused mind never buys that's as simple as it gets.

That's what I've always learned. Me Sid Michaels Russell Brunson. You know, Dan Harper, there's all types of different marketers who have talked about this where we'll sell three things, you know, a package, and we'll offer three things, we'll get decent conversion rates, we only offer two things. conversion rates go up, we only offer one thing conversion rates go up. So it's just saying that the more that introduce the less, you're gonna end up converting, then when you introduce that one thing, this is going to lead into a desired result. What's that one thing that they need?

And I'm talking about that in a big sphere of ideas. That desired result should be something where you can sell multiple valued objects where value is here and prices here. This would be your front end, this would be your middle, this would be your back, you're going up. So this is going to, you know, cost $1 sign, this is going to cost $2 signs, this is going to cost $3 signs. So as you go up that desired result, what you're talking about right here, this desired result that you're answering is the exact same desired result here. Now, I know that may seem confusing at first, but I'm going to explain it a little bit more.

All I'm saying is that if you're sticking inside of weight loss, stick with weight loss. So diet guides, so how to lose weight faster, sell a workout, plan, sell supplements, sell all types of things that go with losing weight, and then that desired result is naturally going to offer a scalable way for people to understand this is the next step and that's the next step and that's the next step and they're gonna pay you more money. So that's what you really want to go forward with is keeping that desired result in mind who you are. Attracting when you create all of this content? And I know it seems like, boy, Zach, how can I talk about this every single day? You know, well, yeah, I have tons of things that I talk about.

But even if you only had this much, just this little thing of content doesn't matter one thing every single day, because guess what, when people convert, when people buy that object, they're going to be segmented into a different list. And then you can contact them via email, about that next step. And then those are how people are going to attract and communicate with you via that email. So from here, everyone, that's social, everyone that's public, everyone that's coming across you in the random web of sphere, they're cold traffic, you need to convert them here first, don't talk about these ideas, all right, because they're not ready for that they're not ready to spend that much money. They're ready to spend nothing Plus, you know, whatever the shipping is to get it to you. That's what they would be willing to spend.

That's what a front end is. It's something that costs so little or it costs enough where it's like, well, yeah, I would be willing to pay this is kind of like a no brainer sort of thing. I usually say something that's $10 or less. Most times, you can use things that are $10 or less. Some people use things known as a self liquidating offer where it's 3747 $97. And then they'll have different upsells, what I'll end up doing is I'll sell you something that's basically you know, losing me negative five bucks, and then I'll sell you on my audio book, and that's $37 and then I'll sell you on a traffic system that's $197 and then I'll sell you on how to run webinars perfectly, and that's $500.

So from all of that, that's how I can make my money through my upsells once you three upsells and then you know whether you buy or don't buy, I'm going to start talking to you about that next step to getting that desired result. So keep a desired result in mind at all times and always lead towards that. Number three always, always have seats. And I mean, it's so naturally inbuilt inside of me some people even hate it, and they've given me bad reviews before because I'll just whip things out, like, I'll get my products and I'll go boom, boom, boom, boom, boom. Why? Because it's a mini call to action, I'm just telling you, hey, here's where it's at, go to Zack dash miller.com forward slash book, and you can get it.

And all those little calls to actions are then going to be transcribed. And they're going to be put inside of your articles. They're going to be inside your podcasts, they're going to be inside your video. You can have people even come through and edit the video so that there's a link at the bottom or that link is inside the description so they can always click it that and you can just say hey, I'm going to have a link you know inside where you can go to Zack dash Miller comm forward slash book and just click on that link, whether it's inside the description or inside this inside the article that we'll be making whatever it is, you're just making those calls to action. And then finally, one big one at the end. All right, so I call that a final CTA and that's where it's like, if you guys have enjoyed this, you want to talk about this or that or whatever, you know, you want to learn more, just go here, get that first product and then we can talk about what's next.

Okay, so number four. I know you guys are thinking the final thing is how am I going to talk about this one thing all the time, the way that you do that, and this is kind of something that you're going to have to intrinsically involved in your life but it's using what I call the soap plus Seinfeld technique, and what this means is it's different ways to communicate with your audience and build them up. Now, the soap is probably going to be something that you won't use all the time. But the Seinfeld is meant to be used forever. These are different ways to communicate and think of different modems how to present this one. I idea that you're presenting whatever it is, and you can go through and then be able to get people involved in your daily life, and how whatever you're selling, whether you are the attractive character, you're talking about your daily life or you're talking about someone else's way out there, you have an attractive character that you can create that's relative to this product, so that people can put themselves in the attractive character shoes and see boy You know, this changed that person's life.

I'm sure it'll change yours as well. And it doesn't have to be life changing. No, it could be something as simple as it made him happier. It made him wiser it you know, it was this one thing that he was glad that you learned that was it. It can be that simple. But nonetheless, any benefit is a benefit.

And people are usually sitting on the fence just waiting to hear one more benefit that will push them over the edge into making that first purchase. So those are the main two dues that you want to have. mind when you really build out. And overall, it's these three, and you're going to learn how to use number four, the surplus Seinfeld, we'll talk about that sequence. And you're just going to be basically building content off of the Seinfeld sequence and the ideas. Because I mean, it's just an idea of sphere that you can pick and pull any ideas from or any styles of writing, and then contact and communicate with your audience in that manner.

So keep these in mind, whenever you create any form of content, is it just that one thing is it heading towards this doesn't have that desired result? What is the desired result? Find a way to wrap the story around that through the soap in Seinfeld, and then finally have calls to action just like I do. I'm whipping this thing up all the time going bah, bah, bah, blah, blah, have calls to action. Be emotional about your product. Whenever you feel like you're, you know, it's this is awesome.

This is great. If you guys love this then You need to go here, you need to get this you have those calls to actions. And then finally, one at the very end where it's like you'd like to learn more, here's where you can go. That's it. You keep that in mind any content that you syndicate with these three main things in mind. And using the fourth as your baseline for creating content, you're going to syndicate content to the entire web of sphere.

And no matter where they're coming from, they'll be able to get involved in the story, and how this could benefit them so that they can then read more, or watch the video or see the other content that you've made throughout the other days or weeks or months or years. And then they can get involved in the story. Go to your website, find where to buy these products right away. You're going to get sales coming in from random places, just because you've probably never used call the act calls to action. Like I'm telling you to use them where they're just simple. You whip it up, boom, just like that.

You'd be so surprised. You think a lot of people are going to get mad at you and some will But I get 10 times more sales whipping this up. Then if I just waited till the end and said, by the way, guys, if you'd like to learn more blah, blah, blah, blah, blah, just whipping this up just going like this randomly. It just increases sales because it's in people's frontal lobes and are you going to get some people that are mad because of that? Sure, but you're gonna have a lot more money in your pocket, and that's what matters. That's the end result.

So keep these things in mind, create content like this, and you're going to be successful.