Hi, my name is Zach Miller inside of this course, you're going to be learning how to start up your own YouTube channel. And not only just that, but how to make your YouTube channel effectively marketable. So no matter what industry you're in, whether you're doing video games, or opening boxes or marketing your own company, I'm going to be taking you through number one, how to get your YouTube account set up and optimized, and then further how to design your videos. So that way they can be socially shareable and engaging. There's a number of things that go into it. But overall, you mainly want to focus on having a specific topic, a certain little hook that makes you attractive and stand out from the crowd.

It doesn't have to be something amazing. It just has to be something and I'm going to be going over those details as well as how to optimize your channel and your videos. So that way of course they show up higher in the search engines and as well as how to structure Your videos so that way again, they are engaging, and they are shareable. This is the biggest thing when it comes to YouTube and being successful. Now, overall, I'm going to say that most of these techniques are best applied to really industries outside of marketing. The reason behind that is YouTube is more of an entertainment channel, but you can still have success with your marketing channel.

But you're definitely not going to be having millions of subscribers, you're probably going to be having thousands. But nonetheless, those thousands of fans can be rabid. And that's what works. You'll want to make sure that you are doing everything correctly if you're going to be spending your time on YouTube. So this course is going to help you do just that.