Word of mouth is the oldest type of marketing really, because someone is offering great service, an amazing product, then people will talk about it, how to get word of mouth working for you. It sounds simple as everything with freelancing, but it's heavy to do. If you have a satisfied client, that equals referrals, he will refer to you for his friends, colleagues, other professionals who might be interested in your trade. Sometimes, we think that these things magically will work, I made a good job this person is satisfied with me and he will refer me to other people. If you finish the job and the client is happy with you, ask him ask your satisfied client to tell about you to other people. You don't have to be pushy.

You might be very successful other ways, but it won't hurt just as a person. You were satisfied with my job. Please refer me to the people you know. And maybe next month maybe a year later, but he will come back to you if he was really satisfied with you. referrals are very important. Referrals mean more of your prospects will turn into paying jobs because in word of mouth referrals, the trust level is just so much higher.

If you're familiar with cold emails, or cold phone calls, calling people out of the blue and trying to sell them services, you know, they also work but having a warm referral or word of mouth, someone a friend telling you about a great product, it has much higher penetration, a much higher rate of success for you to land a business. In the next lesson, I will talk about networking which is also kind of referral system. And I will talk about different type of networking and we will figure out which one is working for you.