So let's have an introduction to marketing and local business online, we need to look at social media marketing, ad marketing, pay per click marketing, and we need to spend a little bit of time looking at YouTube video marketing, as well. So social media marketing. Now, just to reiterate some of the things I've already said social media posts do not get indexed. Traffic building, however, does get indexed. And this is where social media marketing in cooperation with an ad marketing funnel, which we're going to discuss in a moment, actually starts to make sense. Because although the posts don't provide a link, what's gonna happen is the people coming back hitting your site and traveling around your site is going to boost your rankings in search, because one of the strongest metrics that Google look at is traffic.

And that makes sense. At the end of the day, you're getting lots of traffic, it means you're relevant. They return it searches people are on your site, from page to page, or taking action, Google can see that they're happy. You get promoted in search. Now you get more Traffic, and you get promoted in search. And that's how the cycle works.

So a lot of this is about getting the backdrop in place, getting all the stuff in place, but then we have to actually then think about how we're going to generate traffic. I'm going to add a caveat here. However, the website we've just worked on, we just showed you for clarity electrics, that is not going to be a website that our client is going to be doing a lot of social media marketing on. So he's not actually going to be that interested in social media marketing. So we're going to make sure all the background is in place. And we've optimized that as best as we can.

And we call that a poster on the internet. So it's a poster on the internet. It's not an active marketing channel. It's just a post on the internet. So bearing that in mind, not everybody's going to want to do social media marketing, not everyone has the time or resources to do social media marketing, but if you do do social media marketing, then it gets very powerful.