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Digital Advertising and Marketing 201: Today's Trends and Topics
Digital Advertising & Marketing 201 Preview
Digital Advertising & Marketing 201 Preview
Preview
Digital 201 Introduction
Digital Advertising & Marketing 201 Introduction
Preview
Programmatic Advertising - Real Time Bidding and the automated buying process
Programmatic Advertising Explained - Intermediate Digital Marketing Skillset
Preview
RTB (Real Time Bidding) Explained - Intermediate Digital Marketing Skillset
Preview
Waterfalls & Header Bidding - What they are & how they are changing advertising
Traditional Waterfalls - Advance Level Digital Marketing Skillset
Header Bidding - How publishers increase revenue from their ad inventory
Header Bidding in Mobile - Advance Level Digital Marketing Skillset - Publishers
Mobile - SDKs & Trends: Mobile Marketing is big business. Learn how it works
SDKs (Standard Development Kit) - Mobile marketing must-haves
Mobile Trends - Understand the grow of mobile in digital marketing efforts
Verification & Viewability
Ad Verification - MOAT/IAS/Double Verify and other ad-tech platforms
Bots & Fraud - Identify and prevent fraud in digital marketing and advertising
Ad Viewability - How to identify when a real human sees your ad
Ads.txt - A new way to Identify and Prevent Fraud
Data Collection & Use
Types of Data Advertisers Collect - Google/Amazon/Facebook & others
Laws & Privacy Concerns Around Data
Data Management Platforms & How Advertisers Use Them
The Future
Google's EBDA & Amazon's TAM - The future of digital advertising & marketing
Thank You!
Thank You for Taking the Course!
RTB (Real Time Bidding) Explained - Intermediate Digital Marketing Skillset
Digital Advertising and Marketing 201: Today's Trends and Topics
Programmatic Advertising - Real Time Bidding and the automated buying process
By:
Ben Silverstein
3 minutes
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RTB is the heart of Programmatic Advertising. I break down what it means and give an example auction setting.
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