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URL:https://www.learndesk.us/class/5645670549553152/digital-advertising-and-marketing-201-today-s-trends-and-topics?ref=outlook-calendar
SUMMARY:Digital Advertising and Marketing 201: Today's Trends and Topics
DTSTART;TZID=America/Los_Angeles:20260411T190000
DTEND;TZID=America/Los_Angeles:20260411T200000
LOCATION:https://www.learndesk.us/class/5645670549553152/digital-advertising-and-marketing-201-today-s-trends-and-topics?ref=outlook-calendar
DESCRIPTION: 
Are you a media professional or student who already has a baseline understanding of the space and are looking to expand to more advanced subjects? Then Digital Advertising and Marketing 201 course is for you.
The follow up to my very popular course, Digital Advertising and Marketing 101, this course gives a more in-depth explanation of the complex world of digital marketing. Using a combination of in-person explanations as well as voice-over presentations and animations, I shed light on the processes that take place every day in order to deliver trillions of ads on billions of digital devices.
Topics covered are:

Programmatic Advertising and Real-Time Bidding (RTB): Programmatic buying and selling is an automated way of executing buys that used to be done by hand. I explain how this works, the companies involved, and what these terms mean.
Waterfalls and Header Bidding: Ever wonder how ads actually are chosen to run in an app or on a website? Are you a media publisher looking to...

https://www.learndesk.us/class/5645670549553152/digital-advertising-and-marketing-201-today-s-trends-and-topics?ref=outlook-calendar
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