Are you a media professional or student who already has a baseline understanding of the space and are looking to expand to more advanced subjects? Then Digital Advertising and Marketing 201 course is for you.
The follow up to my very popular course, Digital Advertising and Marketing 101, this course gives a more in-depth explanation of the complex world of digital marketing. Using a combination of in-person explanations as well as voice-over presentations and animations, I shed light on the processes that take place every day in order to deliver trillions of ads on billions of digital devices.
Topics covered are:
Join me as I explain what programmatic advertising actually means. How header-bidding works, and why it's changing the digital marketing and digital advertising world. How mobile use is affecting advertising spending and how it continues to grow. How advertisers verify that what they're buying is what they're getting. How advertisers use data to pinpoint their exact target audience. And finally, what companies like Google, Facebook, and Amazon are doing to stay relevant and grow in this ever-changing landscape.
The skills you will learn in this course can be applied in any country and to any company. The digital marketing and digital advertising space is a global industry and professionals in the space need to have a global mindset to succeed.
If you have even a basic understanding of the digital marketing and advertising space, then I highly recommend taking this course. There is so much more to digital marketing and advertising than just Facebook and Google and this course explains what those other things actually are and how you can use them to promote your product or brand or to further monetize your content.