Before we proceed, let me remind you that we are now on the third process of getting the keywords that we want. For the E book that we are about to write. We have just finished taking down notes on ideas about our book topic. We also help check the titles of the books in Amazon's bestsellers list. So let's go ahead and filter the results based on the preferred ranking. I am back here on amazon.com.

And here are the top results when we search on our sample topic for our ebook, which is about productivity. Let's check on the results. As mentioned earlier, the one at the top right now is this book called the productivity project. And then we're not going to consider the productivity planner because we are creating a nonfiction book and not a planner. So we'll proceed to the next book, which is insane productivity for lazy people. Hmm, that sounds interesting.

As we search through here, we can say that a topic is good enough to earn money in Amazon Kindle when it has what Amazon calls best seller ranking of 20,000 and below, that's a good number. The lower the number is, the nearer it gets to number one. It means that more people are buying the book. The further and larger number it gets, there are less and less buyers. You may encounter that others may say that 50,000 best seller ranking is still okay or 100,000. But for me, 20,000 is the safe number to assume.

So let's look further into these books. Let's go back to our first result, which is the productivity project. And if we look further, we find the Amazon bestseller ranking. And so here it is, it ranks number 26,624. It's above 20,000. And we just move on to the next book.

Which is insane productivity for lazy people. Again, let's try down and now you can see that it's best sellers rank is 8456. What we do is we simply write this notes again in our notepad as we move on. Let's go back to the list. And let's take the third one The Power of Habit. Scroll down and look, it's ranked is number 229 very high.

So we can consider this and write in our notepad and the next one is smarter, faster. Better scroll down and it ranks 4547. And so we can include it in our list. Just do it over and over again, until you are satisfied with the sample books that you have that you can take a look at. If you see that there are more books with good ranking, then it's safe to say that the keyword you've chosen is profitable. And then you need again to open up a notepad or simply jot down in your notebook.

Also, we're going to take note of those words that these authors keep on using. We want to see the words that they use in their title. So we're going to note that as we do our search, let's write at least 10 repeating or similar words in here, You can find my notes on some of the best seller titles that we found on the topic productivity. After that, for each title, I also added the best seller app. Take a look at this compilation. Let's see the words and the structure of their titles so we can learn from them about how they get into their bestseller rank.

I have also taken notes on 10 repeating or similar words from these bestseller titles. These are just words that I found to be appearing on these titles, and you can do more than 10. The important thing is, we now have a list of words that we can later use in our own ebook title. The next step to do is to learn from these best sellers, book descriptions. hear, see how they write them? Take note of how they're doing it.

Remember, later on, you will have to create your own ebook description too. So it's very helpful to familiarize yourself on how other successful authors did it or those who made it in the best sellers category. What we do is go to each book title and read their descriptions and learn from them. Also, we need to check their ebook covers here. Pay attention to the quality just take as much notice as possible on common characteristics that made them a best seller. Have an eye for what's working now Next, let's check whether these books are mostly self published or are they from big publishing companies.

The reason we do this is it will help us to evaluate whether we have fair chances of competing or not. If the topic is dominated by self published authors, it means that we can also do something special with our ebook and make it run similar ranks. However, if there are more of company published books, it may be that we need to take extra efforts in promoting our ebook, but with the marketing techniques that we're going to discuss in this course, and how to maximize every effort and opportunity available to us, I don't think that you need to be afraid of them. To show you the keywords that we already have, here's the leads that I created. Based on what comes to mind and our research from bestseller titles, the next thing that we need to find out is how competitive these keywords are. While doing this, we're also going to find more keywords related to our topic.

It means that we're going to proceed to our second tool on finding keywords to use for our ebook title. If you're planning to publish your ebook, using your own website, this will help you with Google ranking. It means that when someone searches on Google, your E book can be picked up by the Google bots. If you use those keywords that we're about to find, these are the words that people are using to search about our topic. So let's go there right now. before you're able to access Google Keyword Planner, you need to have a Gmail account.

If you don't have one yet, it's now time to create one. Just go into this URL accounts that google.com sign up. When you have created your Gmail account, you can now access Google Keyword Planner. You can go to google.com and type Google Keyword planner or go into this address AdWords that google.com slash KO slash Keyword Planner. If it's your first time to go here you will see this interface This is the new one. But if you want to use the old Keyword Planner You can click here.

When you've done that, you'll arrive in this interface. As you can see, I have typed our topic, productivity. You can set all other parameters here, as you like. As for me, I have added this targeting. You can choose not to put anything here. It's up to you.

After you type your topic, and click on get ideas, Keyword Planner would give you all these keywords. Remember, the reason we are here is to find those search terms that people are using when they're asking questions through Google as they look for our topic. So many people are looking for productivity apps, productivity tools, they want to know how to increase productivity. And all these topics. If you're not satisfied, we can change our return and type another one, for example, how to be productive instead of productivity. Now we know that our target audience wants to know more about productivity through these search terms, how to increase productivity, how to improve, increase productivity at work, time management methods to improve productivity.

What we're doing here is we're just typing the same words that we actually use in Amazon Kindle to find more keywords. Also, we want to take note of the search volume of these key Words the average monthly searches. This is where we will put our focus. We're not so interested in the competition laid out here. Because these actually refer to how many advertisers are bidding on the keywords. Although we can say that the more advertisers that bid on a keyword, it has a lot to do with its profitability.

Again, we're going to focus on the search volume. We want those keywords that have higher search volume. So there are more opportunities for our ebook to be found in Google. Now, we know that usually, but not always, the higher the keyword searches, the higher the competition is for that keyword, which means that there are more people that are using that keywords so that they can be found on top of Google searches. And because of that, it may leave us with lower chances of getting found in Google. But then, since we're going to use keywords with more than one word or what the SEO experts called longtail keywords, we're also going to use those other related keywords or technically what they call LSI or Latent Semantic Indexing.

Eventually, our ebook will be found. Most importantly, the truth is, this is not the only strategy that we're going to do so that our target market can find our ebooks. We have another lecture dedicated for that. But we are optimizing the way we will write our title and book description to those who search on our ebook topic and find our work and all these optimization efforts will soon Pay off. So let's take a little time doing that, shall we? You should know that there are eight software's available that can help you do these things, and probably faster as they will readily lay out the results for you.

But it's important that you understand how these things are done and their purpose. And since you're probably starting out, we want to do our research with as minimal cost as possible. When you've experienced success after your ebook has been published, then by all means, you can buy whatever software will help you in running your ebook business. For now, let's focus on how we can maximize the usability of this free tool.