No one goes into business with the intention of failing - so why is it so many businesses fail in the first 5 years Creating and maintaining profitability is crucial if a business is to thrive over time. As we move into a new economic landscape there is a need for a very different approach to leadership for entrepreneurs and business leaders. Leading in an enlightened and heart-centered way is becoming more and more vital but it also requires business leaders to understand how their mindset and relationship with money are absolutely critical for long-term success and profitability.