Module 4: Video Lesson

Effectively Marketing Yourself for Career Success Module Four: Controling and Developing Your Image
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Transcript

Module four, controlling and developing your image. This module will further explore the influence of the three C's. Remember that your brand needs to be clear and consistent, and you need to be committed to it. By following the rules of the three C's you will be able to control and develop your brand and your image. Once you commit to the three C's it will be easier to continue developing your brand clear and defined. As we've already learned brand descriptions must be clear and defined.

There should be no ambiguity or vague qualities in your brand. clarity in your brand will allow people to understand what you do and do not represent. Failure to be clear about your brand is destructive. Your brand creates expectations and there will be disappointment if your brand hints at promise says that you will not fulfill. Additionally, people will be more likely to embrace your brand if they fully understand what your brand is. For an example, Starbucks built his brand on the promise of the third place, or the home away from home where people can relax.

There is no confusion in this idea or what it represents. Consistent image, you must make sure that your brand has consistency. If you say that you're going to do something you need to do it. Every exposure to your brand needs to be the same as the last online encounters, face to face interactions. And every other way that you connect with other people must reflect the brand that you have set forward. If your brand promises one thing online, but a physical encounter does not measure up to that image, your brand will suffer It is important to note that you need to choose branding wisely before you make your public.

Frequent rebranding can make you appear in decisis. Once you have created your brand, you must make every effort to be consistent in its execution. It takes commitment. Consistency takes commitment, you need to make sure that you are faithful and dependable in the execution of your brand's promises. This requires the cooperation of everyone who executes your brand. If a company promises excellent service, but does not deliver on that promise the brand will suffer.

It is important that each exposure to the brand is the same for every person for your brand to be seen as dependable. Multiple encounters with other people must reflect the values and mission of your brand. by committing To execute your brand correctly, your reputation will remain positive and spread. Live it every day. committed to your brand requires that you take action every day. It falls in line with consistency and being constant.

As we've already learned, every interaction with your brand needs to build a sense of dependability. committing to live out your brand is the only way to make this happen. And you must commit to doing it every day. How you execute day in and day out will depend on your brand and your customers. Taking from the customer service example, you will need to exercise customer service with a positive attitude. And by going the extra mile for your customers, regardless of your brand.

The point is for you to follow through every day. As you do, the actions will become easier and more natural and you will be able to expand your brand's reputation.

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